Marketing Manager - Ed-Tech (NIOS, CBSE, IGNOU, DU SOL)

• Ed-Tech (NIOS, CBSE, IGNOU, DU SOL)
  

• Develop and execute comprehensive marketing strategies to promote:
• Notes and study materials
• Online/offline courses and classes
• Assignments, TMAs, practical support
• Student services and mentorship programs
• Plan, run, and manage online marketing campaigns across:
• YouTube
• Instagram & Facebook
• WhatsApp marketing
• Google Ads & SEO
• Monitor campaign performance and optimize for leads and conversions.
• Coordinate with the design, video, and content teams to develop marketing creatives (videos, reels, posters).
• Analyze competitor strategies and trends from other top ed-tech platforms.
• Organize webinars, workshops, and YouTube live sessions to generate brand awareness and engagement.
• Build and manage an online reputation through student testimonials and community engagement.
• Prepare weekly and monthly performance reports and suggest actionable improvements.
• Handle collaborations with influencers, educators, and affiliate partners.
  

Required Qualifications

• Bachelor’s degree in Marketing, Mass Communication, Business, or a related field
• MBA in Marketing or Digital Marketing Certification is a plus
  

Required Experience

• 2–5 years of experience in digital marketing or ed-tech marketing roles
• Proven results in lead generation, branding, or product marketing in the education sector
• Hands-on experience with tools like Meta Ads Manager, Google Ads, Canva, YouTube Studio, etc.
  

Preferred Candidate Profile

• Deep understanding of student behaviour and academic calendars (especially NIOS, IGNOU, CBSE, DU SOL)
• Strong knowledge of social media algorithms and online marketing trends
• Creative thinker with a data-driven mindset
• Team player with leadership qualities
• Excellent command of Hindi and English (spoken and written)
  

• ₹25,000 – ₹40,000/month (based on experience)
• Performance Incentives
  

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