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Marketing Manager - Core Lab

Marketing Manager - Core Lab

Hoffmann La Roche

3 - 5 years

5 - 7 Lacs

mumbai

Posted:2 weeks ago| Platform:

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Skills Required

supply chain cvs sales networking diagnostics focus healthcare marketing strategy logistics auditing

Work Mode

Work from Office

Job Type

Full Time

Job Description

The Position Position - Marketing Manager - Corelab

Your Opportunity

As a Marketing Manager - Corelab, you will be at the center of managing marketing strategy for Corelab for the cornerstone of modern Core diagnostics. Reporting to the Lead Marketing, you will shape the future of these market-leading platforms and the wider Corelab portfolio. Your passion for driving the success of life-changing diagnostic solutions will be key. You enjoy fostering a culture of global collaboration, working with diverse teams to maintain and grow our market leadership.

Role Responsibilities:

Product

Co-create and implement marketing plans for Core Lab
Drive, Manage and Evaluate marketing campaigns and monitor impact on focus parameters sales
Lead new product launches and strengthen our current portfolio
Evaluate and assess potential new launches to further expand portfolio
Strengthen KOL advocates to drive impact of focus parameters amongst key stakeholders NT pro BNP, Trop T, IL6, PCT etc
Develop crisp and impactful marketing collaterals for stakeholders labs, clinicians, internal sales and RPS teams in collaboration with MSA, RA and Comms
Initiate and monitor digital outreach campaigns to clinicians and labs via partnerships with external digital platforms
Lead Disease Area relevant conferences, seminars, receptions and exhibitions to strengthen partnerships
Responsible for awareness programs and generation of leads
Represent affiliate in best practice sharing at APAC and global forums
Liaising and networking
Responsible for working closely with External vendors, Logistics, RA, MSA, RPS, Supply Chain, Finance for marketing materials, inventory management, product registration, product related notifications, pricing and other audit requirements

Commercial

Conduct market researches to gather DA specific insights via customer questionnaires and focus groups; survey on competitive prices, demand, value of product Customer
Conduct Marketing/Scientific training programs for internal and external stakeholders
Collaborate with sales colleagues to retain and grow top customers and convert new opportunities
Drive monthly competitor attack campaigns for driving conversions
Collaborate with CVS team to drive focus parameter revenue at target hospitals
Assist labs/hospitals in co-branding opportunities for focus parameters
Develop and drive differentiated marketing plans for govt. stakeholders in collaboration with sales

Who You Are:

You will have a successful and considerable proven track record in leading people, preferably acquired in the healthcare industry. To be considered for this role, you will need a Degree educated or equivalent in engineering, scientific or related field and to evidence your success in service delivery; a proven track record of developing strong relationships with key stakeholders to the highest decision-making level leading to successful business outcomes.
A strategic thinker with an entrepreneurial spirit and the ability to prioritize and deliver, you can drive change and adoption of new concepts. With confidence and passion, you will have excellent written and verbal communication skills, and be able to communicate with maximum impact. Resilient, tenacious, you strive under pressure, working effectively as part of a close-knit team in a fast-paced, time-sensitive environment with shifting priorities and multiple deadlines. With strong analytical skills, you are at ease working with technical and scientific information. This position offers exposure to wider Roche organization at all levels and therefore you must have the qualities to make a positive, professional impact in a matrix environment and win the hearts and minds internally.

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Marketing Manager - Core Lab