Marketing Manager - Competitive Analysis

As the Marketing Manager, Competitive Analysis at Automation Anywhere, you will play a crucial role in deeply understanding the competitive landscape and providing actionable insights to drive strategic decision-making. Your responsibilities will include: - Competitive Research: Monitor and analyze competitors" product features, positioning, pricing, campaigns, partnerships, and sales strategies. - Intelligence Gathering: Utilize public sources, customer feedback, analyst reports, and internal insights to develop a comprehensive view of the competitive landscape. - Synthesis & Strategy: Translate raw data into strategic insights and recommendations for Product, Sales, Marketing, and Executive teams. - Enablement: Develop and maintain competitive battlecards, win/loss analysis, and objection-handling guides for sales and customer-facing teams. - Executive Reporting: Deliver regular briefings and strategic updates to senior leadership, highlighting risks, opportunities, and market shifts. - Collaboration: Engage closely with Product Marketing, Sales Enablement, and Product Management to ensure competitive insights inform roadmap and go-to-market decisions. Qualifications required for this role: - 8+ years of experience in B2B SaaS marketing, product marketing, or competitive intelligence. - Experience in fast-paced startup environments. - Strong understanding of AI, automation, and enterprise software markets. - Proven ability to analyze complex information and distill it into clear, actionable insights. - Excellent communication and presentation skills, especially with executive audiences. - Highly organized, detail-oriented, and proactive. Preferred experience includes familiarity with competitive intelligence tools and frameworks, supporting sales teams with competitive positioning and objection handling, and a background in marketing or analyzing products in the AI or automation space. Join Automation Anywhere to be part of shaping the future of enterprise automation and AI. You will work with a passionate, high-performing team in a dynamic, high-growth environment. The company offers competitive compensation, equity, and benefits, along with the opportunity to influence strategy and drive impact across the organization.,