Job
Description
Minimum 3 years of experience in marketing, marketing operations, or a related field. TYPICAL ACTIVITIES Facilitates and participates in the design of customer journeys across the phases of the customer lifecycle (acquisition, retention, expansion and reclamation) including: Understanding of targeting requirements Identification of outbound and inbound marketing channels making up the customer journey (including but not limited to email, direct mail, phone, text, programmatic ads, social, etc.) Understanding of how the story, creative assets are geared to drive desired behaviors Identification of required call to actions Designs the required Response Management Process to manage inbound responders and leads through the sales process (familiar with lead qualification, prioritization, conversion and opportunity management) Establishes standard strategies and processes along the way to decrease the time and cost to setup and manage marketing operations tasks Interacts and works with the Technology Team to adopt the standard data structure and practices, and recommend optimization opportunities that will support the journey design and execution Communicates standards, best practices and capabilities related to data required to execute on marketing programs, to cross-functional teams, including Analytics, Creative, Account Mgt, Project Management and Operations Identifies and document required tasks needed to complete the setup and execution of a customer journey, as part of a larger project plan Understands the accounts data structure and can navigate the aspects of this design to provide solutions in the setup, automation and execution of marketing communications Considers and aligns with compliance requirements across marketing communications, as it relates to FTC, FCC, PHI and HIPPA guidelines Maintains and keeps the confidentiality of all customer, client and company information in accordance with the confidentiality agreement signed at the commencement of the engagement with MMC. SKILLS/EDUCATION REQUIRED Bachelors degree in marketing, or communications is preferred, or an equivalent combination of education plus experience Fluent English proficiency, both written and verbal Knowledgeable about tried and proven methods in marketing strategies and tactics Experience supporting customer growth strategies acquisition, retention, expansion and reclamation and can distinguish between the customer needs and tactics used for each Has designed customer experience and journey maps previously (preferred) Brings experience with the setup of campaigns and journeys using Salesforce Marketing Cloud and Sales Cloud (RedPoint experience also preferred) Experience administrating, managing and quality checking the applications used in marketing communications, including but not limited to: Salesforce Sales Cloud RedPoint Interaction Acoustic Postalytics Five9 Twilio Internal developed tools for contact management and lead distribution RedPoint Interaction Specific Requirements (preferred) Experience : 6+ Years Location : India (Remote), Delhi NCR, Bangalore, Chennai, Pune, Kolkata, Ahmedabad, Mumbai, Hyderabad Work Timings : 2:30 PM to 11:30 PM
