Marketing Manager Cataract Equipment

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

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Job Description:

Main areas of responsibility

• Strategize and execute the plan with passion to achieve corporate vision & priorities, aligned with the global strategy
• Monitor, Track and Report market trends. Identify growth opportunities and execute plans to align the product portfolio with market and grow faster than available market. Keep track of pricing trends, conduct necessary research and propose right pricing of products to senior leadership for evaluation and approval. Segment and organize customer targets appropriately to ensure right tactics are implemented on the right customer segment.
• Explore opportunities and tactics to target competition customers and increase market share Product positioning and differentiation as per global guidelines and regular communication thereof to field teams. Manage marketing budgets with appropriate controls and evaluate return on investments.
• Make appropriate changes to the marketing programs after periodic evaluation to check effectiveness Identify and list clear plans of execution, touching all key stake holders (HCP, Patient, Sales team).
• Ensures marketing activities comply with the relevant Acts, legal demands, ethical standards and Corporate Business and branding standards.
• Maintains close collaboration with sales team to understand the dynamic business. Collect, analyze data, report trends and growth opportunities to sales leadership team
• Lay out strategy for new product introductions (NPI) end to end, working closely with relevant stake holders. Prepare pre launch, launch and post marketing plans and secure approvals
• Ensure quality issues are addressed and managed with quality team, HCPs and authorities
• Identify gaps in clinical publications and data subsets for the portfolio assigned; propose the same to Medical Affairs and other stake holders
• Ensure proper input to regional marketing team on local market changes (threats and opportunities) to ensure this key market is appropriately represented to the corporate office.
• Work closely with Business Development, Service and Application support team to closely monitor the installation, procedural growth and surgical skill training at each account of Refractive & FLACS Technology.
• Collaborate with Phaco Sales Team to drive the installation of premium phaco technology and create pull for accessories.
• Quantify and prioritize reimbursement opportunities. Develops and execute plan to work with market access team and reimbursement agencies as appropriate.
• All the above is designed to provide the proper balance between achieving global consistency and efficiency along with customization relative to the specific needs of the local market.

III.

Minimum education required for competent performance:

Graduate in any discipline from reputed institute/university (preferably B. Pharm or B.sc). Preferably Post Graduate in Marketing Management/MBA is desired from a reputed college.

Minimum 5 - 8 years of relevant business experience (inclusive of marketing or product management).

IV . REQUIRED KNOWLEDGE, SKILLS, ABILITIES, CERTIFICATIONS

• Experienced in handling large portfolio with multiple new product introductions.
• Excellent project management skills required.
• Excellent problem-solving skills required.
• Excellent communication, interpersonal and organizational skills required.
• Excellent understanding and application of principles, concepts and practices of statistical methods preferred.
• Strong leadership, coaching skills required. Demonstrated management abilities required.
• Experienced with direct communications and interactions with end customer/ user.
• Flexible in undertaking tasks and working hours.
• Ability to use own initiative and make the difficult decisions.
• Can lead and drive the changes necessary to support and build the business.