Marketing Manager - B2B

innovative building solutions

B2B Marketing Manager

Key Responsibilities:

Marketing Strategy & Planning

• Develop and execute the

  B2B marketing strategy

  aligned with business goals across

  construction, infrastructure, and real estate segments

  .
• Define positioning, messaging, and go-to-market plans for new and existing products.
• Conduct

  market and competitor analysis

  to identify opportunities and gaps.

Lead Generation & Campaigns

• Design and run

  integrated campaigns

  (email, digital, events, partnerships) to generate qualified leads for the sales team.
• Collaborate with the sales team to align

  marketing initiatives with pipeline goals

  .
• Monitor and optimize campaigns to improve ROI and conversion rates.

Digital Marketing & Branding

• Oversee

  content marketing efforts

  , including whitepapers, case studies, blogs, and technical brochures.
• Manage digital presence across

  LinkedIn, industry portals, SEO/SEM, and webinars

  to build thought leadership.
• Ensure brand consistency across all communication and collateral.

Stakeholder Engagement

• Plan and execute

  industry events, trade fairs, product launches, and customer engagement programs

  .
• Develop strong relationships with

  architects, contractors, builders, and channel partners

  .
• Work closely with product, sales, and R&D teams to support new product introductions.

Data & Reporting

• Track

  KPIs such as lead generation, campaign performance, digital engagement, and marketing ROI

  .
• Provide insights and recommendations to leadership for data-driven decision-making.

Key Requirements:

• Bachelor's degree in

  Marketing / Business / Engineering

  ; MBA preferred.

• 610 years of B2B marketing experience

  , preferably in

  building materials, construction solutions, or industrial products

  .
• Proven expertise in

  lead generation, campaign management, and digital marketing

  for a B2B audience.
• Strong understanding of

  building/construction industry dynamics and customer ecosystem

  .
• Excellent communication, storytelling, and stakeholder management skills.
• Proficiency in CRM and marketing automation tools is an advantage.