Marketing Manager

Working days:

• 6 days working
• 2nd and 4th Saturday fixed off

Shift Timings:

Office location:

121003

Roles and Responsibilities:

• Develop and execute brand positioning strategies to differentiate the medical devices in the market.
• Lead the development of comprehensive launch plans for new devices, including presentations, product brochures, and other collateral.
• Coordinate with the sales team for live product demos and in-person presentations to healthcare providers.
• Plan and manage participation in medical device conferences, exhibitions, and trade shows.
• Develop printed materials such as brochures, catalogs, data sheets, and case studies to support the sales team.
• Collaborate with dealers and distributors, offering marketing support like co-branded materials, training, and promotional campaigns.
• Conduct offline market research through focus groups, customer feedback, and competitive analysis to understand market needs.
• Use data to refine marketing strategies and product positioning.
• Develop and implement digital marketing strategies across platforms (social media,
• websites, email, SEO, etc.).
• Optimize online presence to target healthcare professionals, hospitals, and decision-makers in the medical field.
• Create and manage content like blogs, white papers, videos, and infographics relevant to medical devices, targeting both healthcare providers and patients.
• Use data-driven insights to personalize emails and improve engagement.
• Manage the company's social media channels creating content that builds brand credibility and engages healthcare professionals.
• Ensure the company's website is user-friendly, informative, and compliant with medical device regulations.
• Adjust strategies based on data to optimize online marketing efforts.
• Ensure all online materials are reviewed for regulatory compliance (especially in a highly regulated industry like medical devices).
• Collaborate with the sales team to align online marketing efforts with sales targets and lead generation goals.

Required Candidate Profile

• Bachelor's degree in marketing, Business, Communications, or a related field (Masters preferred).
• Relevant certifications in digital marketing or offline marketing strategies.
• 3-6 years of experience in both online (digital marketing, social media) and offline (print media, events) marketing roles.
• Knowledge of search engine optimization and search engine marketing strategies.
• Expertise in managing platforms like Facebook, Instagram, LinkedIn, and Twitter with knowledge of paid advertising.
• Ability to develop and promote engaging content across websites, blogs, and social media.
• Knowledge of Google Ads, Facebook Ads, and other online advertising platforms.
• Experience organizing and promoting offline events, trade shows, and in-store promotions.
• Understanding of print advertising, brochures, outdoor advertising, and PR campaigns.
• Ability to design and implement a comprehensive marketing strategy that aligns with
• company goals.
• Strong analytical skills with a focus on performance metrics to optimize marketing efforts.
• Experience managing marketing budgets and optimizing resource allocation.
• Strong verbal and written communication skills for both internal and external stakeholders.
• Ability to work with cross-functional teams (sales, product development, design) to ensure
• cohesive marketing efforts.
• Ability to come up with creative, impactful marketing ideas that resonate with diverse audiences.
• Ability to adjust strategies based on market trends and changes in the digital landscape.
• Strong problem-solving skills, especially in dealing with marketing challenges and customer insights.
• Strong leadership, decision-making abilities, and initiative to drive projects forward independently.

For more information contact us: hrrecruiter1@agskipl.com