Marketing Manager

strategic and creative Marketing Manager

Key Responsibilities

Strategy & Campaigns

• Develop and implement

  comprehensive marketing strategies

  aligned with business objectives.
• Plan and execute

  360 campaigns

  across social media, SEO/SEM, email, paid ads, PR, partnerships, and offline events.

Content & Creative

• Collaborate with design, content, and external creative teams to produce

  compelling copy, visuals, and video content

  .
• Ensure

  brand consistency

  across all touchpoints.

Performance & Optimization

• Monitor, analyze, and report campaign performance using

  KPIs and analytics tools

  .
• Leverage insights to

  optimize strategies

  and improve ROI.

Budget & Resource Management

• Forecast, allocate, and manage marketing budgets effectively.
• Oversee vendors, agencies, and freelancers to deliver

  cost-effective, high-impact campaigns

  .

Collaboration & Alignment

• Collaborate with sales, design, product, and external agencies to ensure brand consistency and impactful campaigns.
• Identify and build

  strategic partnerships

  that amplify reach.

Market Intelligence

• Stay updated with

  industry trends, competitor activity, and emerging platforms/tools

  .

Required Skills & Qualifications

• 5+ years of proven experience in

  marketing management

  with successful campaign execution.
• Strong knowledge of

  digital marketing tools

  : SEO/SEM, Google Analytics, CRM systems, and ad platforms (Meta, Google Ads).
• Excellent

  communication, leadership, and project management

  skills.
• Creative mindset with strong

  analytical and problem-solving abilities

  .
• Experience in

  wellness, fitness, or entertainment sectors

  preferred.
• Proven ability to manage

  vendors, agencies, and external creative partners

  .
• Bachelors degree in Marketing, Communications, or related field preferred.

Compensation & Benefits

• Leave encashment & paid sick leave

• Work Location:

  In-person

  at Anahata Retreats

building brands, leading campaigns, and creating meaningful connections