Marketing Manager

Acme Services

4 - 9 years

3 - 12 Lacs

Mumbai Maharashtra India

Posted:1 week ago| Platform: Foundit logo

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Skills Required

Video Editing Project Management Content Creation Budget Management Script Writing Technical Coordination Post-Production Software

Work Mode

On-site

Job Type

Full Time

Job Description

Product/Brand Management and Development (Brand plans & launch)
Category understanding & Market Research for NPI (Non Rx category)
Influencer Marketing (OTC & Sports) Communication & customer conversion plans
Planning & executing ATL & BTL activities at brand/product level
Conceptualizing Marketing & Sales communications for brand awareness/
market development (Product booklets, brochures, danglers, teasers,banners, literatures leaflets, collateral content writing, dealer boards etc.)
Planning ATL/BTL Promotion Calendar and ensuring execution to its perfection
Competitors activities - monitoring, tracking & benchmarking
Regular field visits & meeting retailers & influencers to comprehend business requirement and understanding market dynamics
Brainstorming innovative and creative promotion strategies
Measuring and tracking performance for all brand initiatives
Training & development to Field force on Marketing Communications
Preparing business plan for every portfolio and ensuring profitability for each vertical

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