Job
Description
The opportunity
As the Campaign Manager, you will orchestrate end-to-end execution of multi-channel marketing initiatives, collaborating closely with BMC program leaders and managers. By leveraging your proven expertise in campaign management and Brand & Marketing, you will craft and execute strategic campaign plans, oversee budgets and timelines, and analyze performance metrics. Your role will also involve nurturing relationships with internal and external stakeholders, ensuring all campaigns align with our rigorous quality and effectiveness standards. As a Campaign Manager, you will be hands-on in campaign execution. From devising timelines and managing budgets to handling various campaign channels such as social media, digital, events, and print, you will oversee the entire process. Analyzing campaign performance and deriving insights will also be a key responsibility. Your key responsibilities Campaign ManagementDevise, execute, and optimize multi-channel marketing campaigns across diverse platforms, aligning each initiative with business objectives and leveraging EY's business insights. Methodically track and manage campaign budgets to ensure efficient resource allocation, promptly addressing any deviations from the plan. Stakeholder CollaborationForge strong partnerships with Global Delivery Services, external vendors, and other stakeholders, fostering an environment of collaboration to achieve campaign objectives. Performance AnalysisEmploy analytical tools (e.g., Google Analytics, Sprinklr, Adobe Analytics) to fine-tune campaigns and identify enhancement opportunities. Produce comprehensive performance reports for executive-level stakeholders. Program SupportProvide essential administrative support to the BMC team, including calendar management, meeting scheduling, and presentation preparation. Conceptualize, organize, and execute hybrid events such as webinars, podcasts, and roundtables, targeting and engaging the most pertinent buyer segments. Skills and attributes for success Campaign ManagementProven ability to oversee multi-channel marketing campaigns, from concept to completion, aligning with business goals. Organization and PrioritizationStrong organizational skills for multitasking with precision. Business AcumenIn-depth understanding of our company's landscape and strategic priorities. CommunicationExceptional written and oral communication skills, conveying complex ideas effectively. Analytical and Critical ThinkingProficiency in analytical thinking and creative problem-solving. Networking, Teamwork, and Stakeholder ManagementSkilled in building relationships with internal and external stakeholders. Data Analytics and VisualizationExperience with tools like Tableau, Adobe Analytics, and Google Analytics. Email Marketing and Social Media ManagementFamiliarity with email marketing tools, Google AdWords, social media platforms (e.g., Sprinklr, Hootsuite). Creative Problem SolvingAbility to innovate solutions bridging BMC expectations and GDS capabilities. Stakeholder FeedbackSkill in collecting and applying stakeholder feedback for campaign enhancements. Team LeadershipA motivational team player adaptable during peak periods. To qualify for the role, you must have EducationBachelor's degree in business administration, marketing, or a related field is required. An MBA or MS in Marketing is preferred. ExperienceOver 4 years of end-to-end campaign management experience and more than 9 years in B2B marketing, preferably within professional services or similar sectors. Proven expertise in managing global-level processes and projects. Ideally, youll also have Prior experience in B2B Brand & Marketing settings. Track record of event execution, B2B brand exposure, and project management. Familiarity with digital marketing analytics and bridging expectations with capabilities. Technologies and Tools Microsoft Office Suite (Excel, PowerPoint) Adobe web platforms Analytics tools Email marketing tools Google AdWords Data visualization tools What we look for Creative problem solving Organization and prioritization Business Acumen Analytical and critical thinking Exceptional written and oral communication skills
