Marketing Lead

PhonePe

3 - 6 years

3 - 6 Lacs

bengaluru karnataka india

Posted:9 hours ago| Platform: Foundit logo

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Skills Required

brand awareness digital marketing media planning campaign management brand strategy

Work Mode

On-site

Job Type

Full Time

Job Description

Key Deliverables

Develop and execute brand vision, messaging, and yearly marketing roadmap aligned to business goals
Lead end-to-end 360 marketing campaigns across traditional and digital platforms
Ensure brand consistency and elevate brand salience, engagement, and customer growth
Optimize campaign performance, manage budgets, and deliver business impact via strong insights and analytics

Role Responsibilities

Collaborate cross-functionally with Product, Finance, PR, and external agencies to ensure integrated execution
Conduct brand research and leverage insights for creative strategies and performance improvements
Manage team operations and agency deliverables, ensuring high-quality output and adherence to deadlines
Stay ahead of trends and implement innovative tools and approaches to maintain brand leadership

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