Home
Jobs
Excel Hr Services logo

Marketing Lead - Bangalore, FinTech Company

4 - 9 years

25 - 27 Lacs

Hyderabad

Posted:1 month ago| Platform: Naukri logo

Apply

Skills Required

Trade Marketing Shopper Marketing Channel Marketing Retail Marketing Road Shows Atl Customer Marketing Btl Consumer Marketing Btl Activation

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Objective: Mass offline team focuses on driving acceptance at offline merchants across urban and rural markets across the country. The Marketing Lead is responsible for building a strong merchant base and ensuring a strong relationship with them. The role will require keen observation of merchant and customer behaviour, along with available performance data to modify and evolve regional plans and suggest product / process innovations for better service of customer needs. The incumbent will therefore be responsible for setting up team to drive acquisition and quality targets in an efficient manner. Reporting Matrix: The role will report to Marketing Head Offline Business and will be based out of Bangalore Responsibilities: • Driving Retail Visibility - executing through Regional Marketing Managers (RMM) • Monthly/ Quarterly planning of material - Collateral planning and Planogram formulation • Innovation in Visibility Elements for Mass • Branding/marketing for market share - conceptualizing scale projects like Photo QR, Soundbox Deployment, etc • Regional deployment audit to improve quality of servicing in the field • Identifying regional problems and taking initiatives to solve them with RMMs • Designing of National collaterals to improve TOMA and preference of in the merchant community • Improving Business app engagement Increase #merchants using Business app Drive awareness and adoption of Business app features • Driving various product led interventions to simplify and automate way of working resulting in increased efficiency • Coordination with various external stakeholders (Ex: printing partners, delivery partners, agencies) to ensure SLAs are adhered • Brand Presence / Awareness events (Offline) - Mall Activations /Canter /Marathons /Enclaves /OOH Planning for national campaigns, etc.

More Jobs at Excel Hr Services

Premium Account Executive

Mangalore, Kozhikode, Kottayam

1 - 6 yrs
|

INR 2 - 3 Lacs

Weaving Supervisor

Vadodara

Experience: Not specified

|

INR 1 - 2 Lacs

Required Field Sales Executive-Fintech

Bhavnagar, Kanpur, Amritsar

1 - 6 yrs
|

INR 1 - 3 Lacs

Required Service Executive-Fintech

Bengaluru, Coimbatore, Hyderabad

1 - 6 yrs
|

INR 1 - 3 Lacs

Required For Field Sales Executive- Fintech

Pune, Nanded, Solapur

1 - 6 yrs
|

INR 1 - 3 Lacs

Mock Interview

Practice Video Interview with JobPe AI

Start Trade Marketing Interview Now

My Connections Excel Hr Services

Download Chrome Extension (See your connection in the Excel Hr Services )

chrome image
Download Now
Excel Hr Services
Excel Hr Services
www.excelhrservices.com

Human Resources

Springfield

50 Employees

56 Jobs

    Key People

  • Jane Doe

    CEO

  • John Smith

    CFO

RecommendedJobs for You

Excel Hr Services logo

Marketing Lead - Bangalore, FinTech Company

Excel Hr Services

Hyderabad

Sfumato India logo

Marketing Manager

Sfumato India

Rajkot

Marriott logo

Assistant Manager Marketing

Marriott

Kolkata, Mumbai, New Delhi, Hyderabad, Pune, Chennai, Bengaluru

Carenx Innovations logo

Marketing Manager

Carenx Innovations

Mumbai

Dr.solanki Eye Hospital logo

Marketing Executive

Dr.solanki Eye Hospital

Bengaluru

Trid Business Solution logo

Marketing Executive

Trid Business Solution

Bengaluru

Hubert Enviro Care Systems logo

Manager Marketing / Sales - STP,WTP,ETP, Water treatment Industry

Hubert Enviro Care Systems

Chennai

Ketto logo

Assistant Manager- Digital Marketing

Ketto

Mumbai

CG Power & Industrial Solutions logo

Territory Manager Drives and Automation Bengaluru

CG Power & Industrial Solutions

Bengaluru

Phonepe logo

Lead (Manager) Marketing Procurement

Phonepe

Bengaluru