Marketing Lead - Bangalore, FinTech Company

Job Objective: Mass offline team focuses on driving acceptance at offline merchants across urban and rural markets across the country. The Marketing Lead is responsible for building a strong merchant base and ensuring a strong relationship with them. The role will require keen observation of merchant and customer behaviour, along with available performance data to modify and evolve regional plans and suggest product / process innovations for better service of customer needs. The incumbent will therefore be responsible for setting up team to drive acquisition and quality targets in an efficient manner. Reporting Matrix: The role will report to Marketing Head Offline Business and will be based out of Bangalore Responsibilities: • Driving Retail Visibility - executing through Regional Marketing Managers (RMM) • Monthly/ Quarterly planning of material - Collateral planning and Planogram formulation • Innovation in Visibility Elements for Mass • Branding/marketing for market share - conceptualizing scale projects like Photo QR, Soundbox Deployment, etc • Regional deployment audit to improve quality of servicing in the field • Identifying regional problems and taking initiatives to solve them with RMMs • Designing of National collaterals to improve TOMA and preference of in the merchant community • Improving Business app engagement Increase #merchants using Business app Drive awareness and adoption of Business app features • Driving various product led interventions to simplify and automate way of working resulting in increased efficiency • Coordination with various external stakeholders (Ex: printing partners, delivery partners, agencies) to ensure SLAs are adhered • Brand Presence / Awareness events (Offline) - Mall Activations /Canter /Marathons /Enclaves /OOH Planning for national campaigns, etc.