Marketing Head

Marketing Head

Location: Ahmedabad, Gujarat (In-office)

Salary: 7,00,000 9,00,000 per annum

Job Type: Full-time | Day Shift | Weekend Availability

Reports To: Founder / CEO

Important:

About the Role

We are an international education and workforce mobility organization helping students and professionals achieve global opportunities. Our services include:

Student placements (Grades 812) to the USA and Czech Republic

Higher education placements (Germany, USA, Canada, Australia)

International educational tours (India to USA, Czech Republic, Colombia)

Workforce placements from India to the USA and Europe

We are looking for a results-driven Head of Marketing to lead all marketing initiatives. This role requires strong expertise in digital marketing with a proven ability to deliver 1,000+ qualified leads per month while maintaining CPL under 100. The role also involves managing website development, SEO, automation tools, and content strategy.

• Key Responsibilities

Design customized marketing plans for each program line

Translate business goals into monthly campaigns aligned with admissions cycles

Plan and execute paid campaigns across Google Ads, Facebook, Instagram, and LinkedIn

Optimize performance with A/B testing, retargeting, and audience segmentation

Deliver high-quality leads at CPL below 100

Oversee website content, structure, and SEO optimization

Ensure mobile responsiveness, fast performance, and integrated lead forms

Coordinate with developers to maintain uptime and conversions

Create brochures, videos, presentations, and digital content

Maintain consistent brand voice and highlight student success stories

Develop destination guides and case studies for students and parents

Support outreach to schools and colleges for partnerships and collaborations

Build proposals, email campaigns, and marketing kits

Drive digital marketing to skilled workforce candidates directly

Work with the Head of Revenue and admissions team for lead-to-conversion flow

Manage junior marketers, freelancers, or designers when needed

Present weekly dashboards and performance reports to the CEO

• Required Qualifications

Masters degree in Marketing, Business, International Business, or Communications

Certifications in Digital Marketing, Google Ads, Meta Blueprint, SEO, CRM, or Analytics preferred

5+ years in digital marketing with proven results in paid campaigns, content, and SEO

Strong knowledge of the international education and mobility sector

Expertise in Google Ads, Meta Ads, SEO tools, Email Automation, and WordPress

Ability to work independently, lead projects, and report results

Excellent English communication (verbal and written)

• Education

Masters (Required)

• Experience

Head of Marketing: 5 years (Required)

• Language

English (Required)

• Work Location

In person