Marketing Head

5 - 10 years

9 - 12 Lacs

Posted:13 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Marketing Head Real Estate Preferred
Location: Ninex Time Centre, Sector 54, Gurugram-122003Working Days: 6 days a weekTimings: 10:00 a.m. to 7:00 p.m.Gender Preference: Female preferredExperience: Mandatory (Real Estate Preferred)Key Responsibilities:Identify and collaborate with influencersManage social media accounts and company websiteMaintain consistent brand language across platformsDevelop and update the company profile and brochuresCoordinate walkthrough video productionDesign creatives and marketing collateralsMonitor and analyze competitors marketing strategiesAllocate and manage marketing budgets across channelsPlan branding and market positioning initiativesShare regular construction updates on YouTube and InstagramShowcase client testimonials and videos on social mediaPlan and execute marketing events and collaborationsJob Summary:We are looking for a creative and strategic Marketing Head to lead branding, digital engagement, and promotional efforts. The ideal candidate will have hands-on experience in both online and offline real estate marketing with a keen understanding of market dynamics and consumer behavior.Key Responsibilities:Lead influencer marketing and partnership initiativesManage all social media platforms and update the company websiteEstablish and maintain a consistent brand language across mediaDesign and update marketing collaterals including brochures and company profilesDevelop and manage walkthrough videos and project promotional contentMonitor competitors marketing activities and adjust strategies accordinglyPlan and allocate marketing budgets across various channelsCoordinate branding and market positioning campaignsProvide timely construction updates via Instagram and YouTubePublish client testimonial videos and other user-generated contentOrganize marketing events and collaborations to enhance visibilityRequirements:Strong understanding of marketing principles and brandingCreative mindset with a data-driven approachExperience in digital marketing, influencer tie-ups, and content creationFamiliarity with real estate trends and marketing toolsExcellent organizational and communication skillsJob Summary:We are seeking an innovative and digitally-savvy Marketing Head with a strong flair for real estate branding and social media engagement. The ideal candidate will be responsible for leading all marketing initiatives, with a special focus on content-driven digital strategies, influencer tie-ups, and video marketing campaigns. Hands-on experience in social media marketing and a solid network within the influencer and content creation community is essential.Key Responsibilities:Strategize and execute influencer-led marketing campaigns across Instagram, YouTube, and other platformsCreate and manage high-engagement content including reels, walkthrough videos, and promotional visualsBuild and maintain a strong online presence across social media platforms and the company websiteEnsure brand consistency through all marketing communications and collateralsIdentify and collaborate with digital creators, content partners, and marketing influencersOversee the creation and regular updating of brochures, company profile, and marketing presentationsMonitor and evaluate competitor marketing strategies and propose enhancementsDevelop and manage marketing budgets across various digital and offline channelsPlan branding campaigns, client engagement events, and collaborationsShare regular construction updates and customer stories/testimonials via social mediaCoordinate with design and video production teams to deliver high-quality creativesKey Requirements:Proven experience in social media marketing and influencer collaborationsStrong network of content creators, influencers, and digital agenciesProficiency in managing Instagram reels, YouTube content, and short-form video campaignsExcellent creative thinking and visual communication skillsStrong organizational, communication, and project management abilitiesReal estate industry experience is highly preferredFamiliarity with digital tools like Meta Business Suite, Canva, Google Ads, and basic analytics

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