Job
Description
The Head of Marketing to lead and direct all marketing activities within the organization. As a key member of the leadership team, you will be responsible for developing and executing integrated marketing strategies that drive brand awareness, generate demand, and support business growth. You will work closely with the Chief Product Officer and other senior leaders to align marketing efforts with the company's overall strategic objectives. Key Responsibilities: Develop and Execute Marketing Strategy: Define and implement comprehensive marketing strategies that align with the company's business goals and product roadmap. Brand Management: Develop and maintain a strong and consistent brand identity across all marketing channels. Demand Generation: Lead the development and execution of demand generation programs, including digital marketing campaigns, content marketing, public relations, and events. Team Leadership & Management: Build, lead, and mentor a high-performing marketing team. Budget Management: Manage the marketing budget effectively and allocate resources strategically. Market Research & Analysis: Conduct market research, analyze competitive landscapes, and track key marketing metrics to measure performance and identify areas for improvement. Cross-functional Collaboration: Collaborate effectively with other departments, including Product, Sales, and Customer Success, to ensure alignment and achieve business objectives. Stay Ahead of Industry Trends: Stay abreast of the latest marketing trends, technologies, and best practices. Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field. 10+ years of experience in marketing leadership roles, with a proven track record of success in driving revenue growth and building strong brands. Strong leadership, management, and mentorship skills. Excellent communication, presentation, and interpersonal skills. Strong analytical and problem-solving skills with a data-driven approach to decision- making. Experience 1 with digital marketing, content marketing, social media marketing, and demand generation. Proven ability to build and lead high-performing marketing teams. Experience in the technology industry is preferred. Key Result Areas (KRAs) for Head of Marketing Strategic Marketing Leadership: Develop and execute comprehensive marketing strategies aligned with the company's overall business objectives and product roadmap. Drive brand awareness, generate demand, and support revenue growth. Conduct market research and competitive analysis to inform marketing decisions. Team Leadership & Management: Build, lead, and mentor a high-performing marketing team. Set clear goals, provide constructive feedback, and foster a positive and productive work environment. Recruit, hire, and develop top marketing talent. Budget Management & Resource Allocation: Effectively manage the marketing budget and allocate resources strategically across different marketing channels and initiatives. Brand Management & Positioning: Develop and maintain a strong and consistent brand identity across all marketing channels. Effectively position the company and its products in the market. Cross-functional Collaboration: Collaborate effectively with other departments (Product, Sales, Customer Success) to ensure alignment and achieve business objectives. Marketing Performance & Measurement: Track key marketing metrics, analyze performance data, and identify areas for improvement. Regularly review and optimize marketing campaigns and strategies based on data- driven insights. Key Performance Indicators (KPIs) for Head of Marketing Revenue & Growth Marketing Qualified Leads (MQLs): Number of leads generated through marketing activities that meet specific criteria. Sales Qualified Leads (SQLs): Number of leads generated by marketing that are qualified as sales-ready. Revenue Attributed to Marketing: Total revenue generated directly or indirectly from marketing activities. Customer Lifetime Value (CLTV): Measure the long-term value of customers acquired through marketing efforts. Marketing ROI: Return on investment for marketing spend across all channels. Brand & Awareness Brand Awareness: Track brand mentions, social media reach, and share of voice in the target market. Brand Sentiment: Monitor and analyze public sentiment towards the brand. Net Promoter Score (NPS): Measure customer loyalty and advocacy for the brand. Operational Efficiency Marketing Budget Utilization: Track marketing budget spend and ensure optimal allocation of resources. Campaign Performance: Track key metrics for individual campaigns (e.g., click-through rates, conversion rates, cost per lead). Team Productivity: Measure team productivity and efficiency in achieving marketing goals. Customer Acquisition Cost (CAC) Cost per Lead (CPL): Calculate the cost of acquiring each lead through marketing efforts. Customer Acquisition Cost (CAC): Calculate the total cost of acquiring a new customer.
