Marketing Head

Department Summary:

Purpose of the Position:

1. Planning
2. Analysis (Internal, Performance wise, Product wise)
3. Competitive tracking, market trend
4. Resource planning (Plan for network of agencies, develop set of vendors/agencies)
5. Capability building for training (Market visit, client visit, joint calls on the job)

Responsibilities & dutiesPlanning

• Identify, develop and evaluate marketing strategy based on knowledge of establishment objectives and market characteristics
• Formulate, direct and coordinate promotional activities region wise
• Plan and participate industrial events region wise, segment wise and product wise
• Planning & implementing the promotional campaigns

Analysis (Internal, Performance wise, Product wise)

• Analyse the performance of each product on region wise and monthly wise
• Periodic review and analyse the performance of each marketing medium planned for the year
• Periodic updates on the competitor analysis as per the market
• Analysing potential strategic partner relationships for company marketing

Competitive tracking, market trend

• Track strategies and offerings of competitors on both offline and online and position
• Regular track on market trends, behaviour, related sector growths and update services accordingly
• Track new competitors
• Update competitive advantages periodically

Resource planning (Plan for network of agencies, develop set of vendors/agencies)

• Maintain strong relationship and optimal utilisation of agencies and vendors. Cost control ad logistic planning
• Develop back up vendors
• Briefing agencies, reviewing and tracking performance output
• Budget management and cost control on marketing collaterals and logistics
• Converging the creative ideas and value propositions to the marketing collaterals, online promotions, events and media positioning.

Capability building for training (Market visit, client visit, joint calls on the job)

• Drive key account management, review and monitor the outcome
• Client visits with sales team to understand more about customer perspectives and improve our pitching process
• Joint calls during service delivery to study and improve our brand quality

Academic Qualification

• Post Graduate in Marketing Specialization

Work Experience

• Minimum 5+ years of experience in any of the following industries like service industry, pharmaceutical, insurance, hospitality, institutional sales etc.

Functional Skills

• Ability to plan and self-monitor
• Strong analytical and project management skills
• Strong creative outlook
• Ability to collect and analyse data, draws conclusions, and make actionable recommendations
• Aggressive strategist with proven ability to close the deals via strong and persuasive closing skills

Personal Qualities & Behavioural Traits

• Excellent communication & presentation skills.
• Professional self-starter, high level of motivation, customer empathy and ethics.
• Leadership capabilities
• Organization and planning
• Demonstrated success in building trust and maintaining long-term relationships with team and client.

Age and Gender

• Age: 30+ Years
• Gender: Male / Female

Physical

• Adaptability to work flexible hours for special events (i.e. evening and weekends)
• Travel to prospects locations is required

We are looking for a candidate who can attend walk in interview, if you are interested, kindly share your CV/ resume to the below contact

[Note: Virtual Interview is not applicable]