Marketing Head B2B (SaaS Based)

Marketing Head B2B (SaaS Based)

Location: Gurugram

Job Type: Full-Time

Experience: 6+ Years

About the Role:

We are building and launching a new B2B SaaS product, and were looking for a Marketing

Head to lead the charge from the ground up. This is a zero-to-one role where youll shape

our product’s market presence, define its positioning, and own the go-to-market (GTM)

strategy.

You will work closely with product, sales, and leadership teams to bring our product to

market, communicate its value clearly, and generate qualified leads.

Key Responsibilities:

• Develop and execute the full product marketing strategy for our SaaS launch.
• Define target segments, buyer personas, value propositions, and messaging

frameworks.

• Lead the go-to-market planning, including pre-launch and post-launch campaigns.
• Collaborate with product and sales teams to create sales enablement tools, demo

decks, and one-pagers.

• Create and manage lead-generation campaigns via paid ads, content, email

marketing, and webinars.

• Drive SEO, thought leadership, and content strategy tailored to B2B buyers.
• Analyze marketing performance across all channels and refine strategies based on

data insights.

• Conduct ongoing market research and competitor analysis to inform positioning

and growth strategies.

Requirements:

• Minimum 6 years of experience in B2B SaaS marketing, preferably in early-stage or

growth-phase startups.

• Strong background in product positioning, B2B content, and digital marketing.
• Proficiency with tools such as Google Ads, LinkedIn Ads, HubSpot, Google Analytics,

SEMrush, or similar.

• Experience working with cross-functional teams (sales, product, design).
• Excellent communication, storytelling, and presentation skills.
• Data-driven mindset with ability to measure, learn, and iterate.

Nice to Have:

• Experience launching a product from scratch (zero-to-one).
• Familiarity with CRM, lead scoring, and sales funnels in B2B environments.
• Exposure to B2B marketing (depending on your product).

What We Offer:

• Full ownership of marketing for a promising SaaS product.
• High-impact role in a fast-paced, builder-friendly environment.
• A collaborative team with product-first thinking.
• Competitive salary and performance-linked incentives.
• Flexibility, creative freedom, and growth opportunities.