Marketing Generalist

Job Description

Orbit & Skyline is looking forward to onboarding a motivated and enthusiasticMarketing Generalistto support our integrated marketing initiatives and represent the company at key industry events and brand-driven activities. As part of our dynamic generalist marketing team, you will contribute to the successful execution ofbrand management,event marketing, andpublic-facing campaigns, playing a vital role in enhancing our brand visibility and positioning. This role is ideal for an energetic individual with a passion forbrand marketing,digital engagement, andpublic relations, who thrives in front-facing environments and possesses strongcommunication and presentation skills. Roles & Responsibilities Representing the company at events, conferences, and promotional activities and maintaining a consistent and positive brand image. Support the execution of brand marketing strategies across both digital and offline channels, ensuring alignment with overall marketing and business objectives. Assist in planning and delivering integrated marketing campaigns, including email marketing, social media marketing, and content creation. Collaborate with internal teams on employer branding initiatives, helping to communicate our company culture and values externally. Participate in market research and competitive analysis to support product marketing and campaign development. Help manage content for various platforms, including social media, newsletters, and public relations efforts. What Makes you Eligible Required Qualifications: Must have a bachelors degree in marketing, Business Administration, or a related field. 2 3 years of experience in brand marketing, digital marketing, or a related marketing function. An MBA in Marketing or a postgraduate degree in a relevant discipline will be preferred. Mandatory Skills: Demonstrated interest in Brand Marketing, Digital Marketing, and Public Relations, with a passion for crafting compelling brand narratives that resonate with target audiences. Confident and presentable, with excellent communication and public speaking skills, capable of effectively representing the brand at events, presentations, and client interactions. Outgoing and proactive personality with a collaborative approach and the ability to take initiative in dynamic, team-oriented settings. Foundational understanding of marketing strategy, campaign execution, and content development, with a drive to support integrated marketing efforts. Proven ability to multitask and work cross-functionally, while managing time and priorities efficiently in a high-paced environment. Creative thinker with a willingness to learn and adapt quickly in a fast-paced marketing environment. Good to have: Exposure to media planning, employer branding, and content development workflows. Experience in managing product marketing and campaigning lifecycles across B2B channels. Familiarity with tools used in email marketing, campaign performance tracking, and marketing automation platforms. Hands-on involvement in planning and executing event marketing and on-ground brand activations.