Job
Description
About MetaMorph: MetaMorph empowers startups to scale and innovate by placing people at the center of their strategy. With a proven track record of supporting over 220 startups, we specialize in aligning talent with organizational needs, enhancing employee skills, and transforming employer brands. Our data-driven insights fuel decision-making and provide comprehensive support for both acquisition and being acquired, ensuring coverage from every angle. About Our Client: Our client is a technology-driven platform revolutionizing frontline workforce recruitment by leveraging intelligent automation. Focused on streamlining the hiring process for large enterprises, the platform bridges the gap between employers and job seekers through data-driven outreach, efficient screening, and end-to-end hiring workflows enabling organizations to scale their workforce quickly and effectively. About the Role: As a Marketing Generalist, you will be at the heart of the client's marketing efforts, driving initiatives that span across digital, ATL (Above The Line), and BTL (Below The Line) activities. You will manage and execute integrated marketing campaigns that combine mass media tactics with grassroots, on-ground initiatives to ensure comprehensive brand visibility, engagement, and growth. This role is initially an individual contributor position, with the potential to evolve into a leadership role as the marketing function scales. Key Responsibilities: - Digital & Performance Marketing: Develop, execute, and optimize digital campaigns across SEM, social, and display channels to drive user acquisition and engagement. - ATL Campaigns: Plan and execute mass media advertising strategies including TV, radio, print, and outdoor campaigns to build brand awareness on a large scale. - BTL Activities: Drive on-ground activations, experiential marketing, direct engagement campaigns, and community outreach programs to foster personal connections with our audience. - Content & Creative Strategy: Craft compelling narratives and creative content that resonate with our diverse audience and reinforce the client's brand identity. - Social Media & Community Engagement: Manage and grow our social media presence, ensuring active engagement and a positive brand sentiment. - Event & Partnership Marketing: Plan and coordinate marketing initiatives for events, webinars, and strategic partnerships that amplify our brand reach. - Marketing Analytics & Optimization: Monitor key performance metrics, derive actionable insights, and continuously refine marketing strategies based on data. - Cross-functional Collaboration: Work closely with Product, Sales, and Customer Experience teams to ensure integrated and impactful marketing campaigns. - Innovation & Process Improvement: Stay abreast of market trends and emerging tools to drive innovative marketing approaches and maximize effectiveness. Requirements: - 8-12 years of experience in a full-stack marketing role, covering ATL and BTL initiatives. - Experience in building and managing small teams, with a passion for mentoring and scaling marketing functions. - A strategic thinker with strong execution capabilities, balancing creative storytelling with analytical decision-making. - Strong grasp of digital marketing, performance marketing, and brand-building strategies. - Exceptional stakeholder management skills, collaborating across teams to align marketing efforts with business goals. - Share our commitment to transforming the blue-collar recruitment landscape in India and making a real impact. Benefits: - Unlimited PTO: Flexibility and trust to manage your work-life balance. - Comprehensive Medical Insurance: Robust healthcare plans for you and your family. - Monthly Wellness Leaves: Regular time off to recharge and focus on well-being. - Growth & Learning Opportunities: A dynamic environment where you can advance your career as you shape our marketing function.,
