8 Atl Campaigns Jobs

As a Regional Marketing Lead at Vidyapeeth Business Marketing in Patna, you will play a pivotal role in driving brand visibility and student engagement through targeted marketing initiatives. Your dynamic and result-driven approach will be instrumental in leading, managing, and mentoring a high-performing team of marketing professionals. By designing and executing region-specific ATL and BTL campaigns, you will enhance brand reach and establish strong collaborations with schools, coaching institutions, and local media agencies for outreach programs and brand activations. Your responsibilities will include monitoring and optimizing campaign performance using data-driven insights, ensuring consistent brand messaging across all channels, and organizing offline events, school seminars, and marketing drives to increase brand awareness and admissions. It is essential to stay updated with regional market trends, competitor activities, and customer preferences while fostering a collaborative, innovative, and high-energy team culture focused on performance and impact. To excel in this role, you should possess a minimum of 5+ years of experience in the education industry, with proven expertise in leading marketing campaigns and teams. A strong understanding of both ATL & BTL strategies, regional market dynamics, excellent communication, stakeholder management, and leadership skills are essential. Additionally, the ability to travel locally as per business requirements is expected. Joining PW (PhysicsWallah) will offer you the opportunity to be part of a mission-driven company reshaping education in India. You will work with passionate teams and growth-oriented leaders, contributing to real impact in students" academic journeys.,

The role at The House of Abhinandan Lodha, Mumbai, Maharashtra, India is ideal for marketing professionals who excel in innovative product development and possess the ability to establish a brand positioning that strongly resonates with consumers. This position involves collaborating closely with creative agencies to devise campaigns that stand out in a crowded media landscape, as well as coordinating with the sales team to devise and implement marketing strategies effectively. The incumbent will spearhead both above-the-line (ATL) and below-the-line (BTL) campaigns, guiding pre-sales activities towards digital initiatives within the organization. Success in this role hinges on a commitment to delivering high-quality results with minimal margin for error. The House of Abhinandan Lodha (HOABL) is a progressive consumer tech brand that is revolutionizing land ownership through technological innovation. The brand is committed to modernizing the concept of land ownership, making it accessible and secure for present and future generations. With a focus on leveraging groundbreaking technology, HOABL aims to simplify land ownership in India, offering a transparent, secure, and liquid approach to acquiring land. As a part of the team at The House of Abhinandan Lodha, you will have the opportunity to pioneer new approaches to brand and business growth. The organization is dedicated to fostering innovation and exploring cutting-edge strategies to drive brand development and business expansion. Particularly in the digital realm, there is a strong emphasis on establishing a robust in-house digital function led by experienced professionals. The base location for this role is in Mumbai, with a direct reporting line to the Chief Marketing Officer (CMO) at The House of Abhinandan Lodha. The primary responsibilities of this position include: - Delivering targeted Net Present Value (NPV) annually at both market and project levels - Creating a robust product portfolio by identifying current and future business opportunities - Developing and managing world-class real estate brands through advertising and marketing tools - Utilizing various communication channels to enhance brand awareness and drive footfall - Providing timely market intelligence for effective pricing strategies - Maximizing brand valuation and premium pricing capabilities - Enhancing public perception of brand attributes and increasing brand spend over target budgets - Responding swiftly to competitor pricing changes and sales transactions The team at The House of Abhinandan Lodha is dedicated to building a differentiated brand through innovative product positioning, marketing strategies, and customer interactions. By prioritizing brand building and consistent brand experiences across touchpoints, the organization aims to make a lasting impact on the real estate industry. The team comprises professionals from prestigious business schools and top companies, ensuring a high level of expertise and experience in the field. To excel in this role, candidates should hold an MBA from a Tier 1 B-School and possess a minimum of 10 years of post-MBA experience in relevant brand, product, or marketing roles. Key competencies for this position include expertise in brand strategy development, new product development, consumer insights, brand communication, stakeholder management, decision-making, adaptability to change, and relationship management. Join The House of Abhinandan Lodha and be a part of a team that is reshaping the future of land ownership in India.,

As a premier destination for motorcycle enthusiasts, MotoHaus offers a wide selection of Electric and ICE motorcycles from globally renowned brands. Conceptualized by KVMPL, we aim to redefine the automotive retail experience by providing a one-stop shop for riders seeking high-quality motorcycles. Our mission is to empower riders with unparalleled choice and exceptional service, ensuring a seamless and rewarding experience for every customer. Join us in revolutionizing the world of motorcycling, one ride at a time! We are looking for a dynamic and creative marketing professional to enhance brand visibility, customer engagement, and sales growth through various marketing campaigns in the automobile sector. The role involves developing and executing comprehensive marketing strategies, managing promotional events, and ensuring consistent brand communication across all channels. Key Responsibilities: - Plan, execute, and monitor Above the Line (ATL) campaigns, including print, outdoor, radio, and TV advertising to increase brand visibility. - Develop and implement Below the Line (BTL) activities such as events, exhibitions, test-drive campaigns, dealer activations, and local promotions to engage customers. - Create and manage brand awareness initiatives aligned with the company's positioning to strengthen brand presence. - Coordinate with creative agencies, vendors, and media partners for timely and high-quality campaign execution. - Develop marketing collateral and ensure brand guidelines are followed across all platforms for a cohesive brand identity. - Plan and execute integrated marketing campaigns, including digital, influencer, and social media promotions to reach a wider audience. - Track, analyze, and report campaign performance, providing actionable insights for continuous improvement. - Collaborate closely with the sales team to align marketing activities with business targets for enhanced results. - Manage budgets for marketing activities and ensure cost-effective execution to maximize ROI. - Support CSR and PR initiatives to enhance the brand's reputation and community engagement. Join us in driving brand visibility, engaging customers, and achieving sales growth through innovative marketing strategies in the dynamic automobile sector. Let's work together to create a lasting impact on the world of motorcycling!,

As a Senior Marketing Executive with over 4 years of experience in Marketing, you will play a crucial role in shaping our client's brand, devising impactful campaigns, and leading marketing initiatives that fuse traditional methods with innovative digital strategies. Working in close collaboration with a dynamic team within the fast-paced realm of Branding and Advertising, you will have the opportunity to think strategically, unleash your creativity, and thrive in a collaborative environment. Your responsibilities will include conducting market research to drive sales and business expansion, developing and executing comprehensive marketing strategies encompassing branding and campaign management, crafting and implementing marketing plans across digital and offline platforms, fostering and nurturing relationships with the public and clients, overseeing the brand's social media presence and staying abreast of online trends, managing content and performance across various channels such as social media, website, SEO/SEM, and email marketing, designing ATL, BTL, and digital campaigns aligned with business objectives, monitoring marketing KPIs and delivering reports on campaign performance, enhancing the company website to optimize user experience, refining brand identity and product messaging, and maintaining clear communication with external stakeholders and internal teams. In addition, you will collaborate closely with creative, sales, and project teams to drive successful outcomes. To qualify for this role, you should hold an MBA or PG degree in Marketing, possess at least 4 years of experience in Marketing roles, ideally with exposure to branding, retail, advertising, or BTL/VM, demonstrate proficiency in tools like Meta Ads, Google Ads, Mailchimp, etc., exhibit strong communication, presentation, and team leadership skills, and showcase a creative mindset coupled with a penchant for detail-oriented work. Join us to work with renowned brands on exciting projects, become part of a rapidly expanding Branding & Advertising firm, experience an open and entrepreneurial work culture, avail of training and growth prospects, progress based on merit, collaborate closely with the CEO, and benefit from valuable mentorship opportunities. If you meet the specified qualifications and are eager to excel in the realm of Marketing, we encourage you to apply by submitting your updated resume to resumes@empglobal.ae or through this platform directly. Kindly note that while we value all applications, only shortlisted candidates will be contacted. We appreciate your understanding in this regard.,

You are a skilled and proactive Marketing Manager with over 4 years of experience in successfully executing and overseeing ATL & BTL campaigns. Your expertise lies in developing and implementing integrated marketing strategies that resonate with consumer behavior and boost brand visibility, ultimately contributing to business growth. Your main responsibilities will include creating and carrying out comprehensive marketing plans encompassing ATL (TV, Radio, Print, Outdoor) and BTL (Events, Activations, In-store promotions, Direct Marketing) channels. You will collaborate closely with creative and media agencies to ensure the timely delivery of campaigns and work hand in hand with the sales team to align marketing initiatives with the company's goals. As a Marketing Manager, you will be in charge of managing marketing budgets effectively, tracking campaign performance, and providing detailed post-campaign analysis reports. Your role will also involve conducting market research and consumer insight studies to identify emerging trends and opportunities for the brand. Additionally, you will coordinate and supervise various BTL activities such as product launches, roadshows, mall activations, trade events, etc., while maintaining brand consistency across all communication platforms. You will take the lead in developing content and creative materials for marketing collaterals and advertising, as well as liaising with vendors and partners for promotional events and merchandise production. If you are ready to take on this challenging yet rewarding role, we invite you to apply for this full-time, permanent position located in person.,

As a Marketing Lead for PhysicsWallah Vidyapeeth in Ranchi, you will play a crucial role in spearheading offline marketing initiatives for our academic centers. PhysicsWallah is dedicated to transforming education through affordable high-quality learning, with PW Vidyapeeth focusing on providing top-tier coaching for competitive exams like JEE and NEET. Your responsibilities will include leading and implementing offline marketing strategies to enhance student acquisition and brand visibility in Ranchi. This will involve planning and overseeing ATL activities such as hoardings, radio campaigns, and newspaper ads, as well as driving BTL campaigns like pamphlet distribution, kiosk setups, and local outreach efforts. You will also be responsible for organizing seminars and workshops in educational institutions, collaborating with academic and counseling teams, tracking campaign performance for optimized ROI, managing vendor relationships and budgets, conducting market research, and building brand trust within the local student and parent community. To excel in this role, you should possess a Bachelor's degree in Marketing, Business Administration, or a related field (an MBA is advantageous), along with 4-7 years of experience in offline marketing, particularly in the education or consumer industry. Your proven expertise in executing ATL & BTL campaigns and educational seminars, as well as a strong network in the education sector of Jharkhand, will be valuable assets. Excellent communication, negotiation, and team management skills are essential, along with a proactive approach to work independently and drive results effectively. If you are a dynamic and driven marketing professional seeking to make a significant impact in the education sector, this role offers a rewarding opportunity to contribute to the growth and success of PhysicsWallah Vidyapeeth in Ranchi.,

About MetaMorph: MetaMorph empowers startups to scale and innovate by placing people at the center of their strategy. With a proven track record of supporting over 220 startups, we specialize in aligning talent with organizational needs, enhancing employee skills, and transforming employer brands. Our data-driven insights fuel decision-making and provide comprehensive support for both acquisition and being acquired, ensuring coverage from every angle. About Our Client: Our client is a technology-driven platform revolutionizing frontline workforce recruitment by leveraging intelligent automation. Focused on streamlining the hiring process for large enterprises, the platform bridges the gap between employers and job seekers through data-driven outreach, efficient screening, and end-to-end hiring workflows enabling organizations to scale their workforce quickly and effectively. About the Role: As a Marketing Generalist, you will be at the heart of the client's marketing efforts, driving initiatives that span across digital, ATL (Above The Line), and BTL (Below The Line) activities. You will manage and execute integrated marketing campaigns that combine mass media tactics with grassroots, on-ground initiatives to ensure comprehensive brand visibility, engagement, and growth. This role is initially an individual contributor position, with the potential to evolve into a leadership role as the marketing function scales. Key Responsibilities: - Digital & Performance Marketing: Develop, execute, and optimize digital campaigns across SEM, social, and display channels to drive user acquisition and engagement. - ATL Campaigns: Plan and execute mass media advertising strategies including TV, radio, print, and outdoor campaigns to build brand awareness on a large scale. - BTL Activities: Drive on-ground activations, experiential marketing, direct engagement campaigns, and community outreach programs to foster personal connections with our audience. - Content & Creative Strategy: Craft compelling narratives and creative content that resonate with our diverse audience and reinforce the client's brand identity. - Social Media & Community Engagement: Manage and grow our social media presence, ensuring active engagement and a positive brand sentiment. - Event & Partnership Marketing: Plan and coordinate marketing initiatives for events, webinars, and strategic partnerships that amplify our brand reach. - Marketing Analytics & Optimization: Monitor key performance metrics, derive actionable insights, and continuously refine marketing strategies based on data. - Cross-functional Collaboration: Work closely with Product, Sales, and Customer Experience teams to ensure integrated and impactful marketing campaigns. - Innovation & Process Improvement: Stay abreast of market trends and emerging tools to drive innovative marketing approaches and maximize effectiveness. Requirements: - 8-12 years of experience in a full-stack marketing role, covering ATL and BTL initiatives. - Experience in building and managing small teams, with a passion for mentoring and scaling marketing functions. - A strategic thinker with strong execution capabilities, balancing creative storytelling with analytical decision-making. - Strong grasp of digital marketing, performance marketing, and brand-building strategies. - Exceptional stakeholder management skills, collaborating across teams to align marketing efforts with business goals. - Share our commitment to transforming the blue-collar recruitment landscape in India and making a real impact. Benefits: - Unlimited PTO: Flexibility and trust to manage your work-life balance. - Comprehensive Medical Insurance: Robust healthcare plans for you and your family. - Monthly Wellness Leaves: Regular time off to recharge and focus on well-being. - Growth & Learning Opportunities: A dynamic environment where you can advance your career as you shape our marketing function.,

Key Accountabilities Develop and implement end-to-end marketing strategies for residential, commercial, and plotted development projects. Create annual and quarterly marketing plans and budgets aligned with business and sales goals. Conduct market research, competitor analysis, and customer behaviour studies to identify opportunities and insights. Establish and maintain a consistent brand identity and positioning in the market. Manage brand messaging across all offline and digital platforms. Lead brand-building initiatives including PR campaigns, CSR activities, and media interactions. Key Functions & Responsibilities Plan and execute digital marketing campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, and real estate portals. Oversee SEO, SEM, content marketing, social media, and website management. Track digital campaign performance metrics (lead generation, CPL, CTR, ROI) and optimize accordingly. Plan and execute ATL campaigns (print, outdoor, radio, cinema ads) for project promotions. Design and oversee BTL initiatives including site branding, hoardings, brochures, property exhibitions, and roadshows. Organize and manage project launch events, customer meet-ups, and broker/channel partner meets. Appoint, brief, and coordinate with creative, digital, PR, media buying, and event agencies. Negotiate vendor contracts to ensure timely, cost-effective, and quality marketing deliverables. Strategic To be involved in developing the annual / project-specific branding strategy based on product segment and customer profile To develop the Annual Brand Plan in conjunction with the Brand Head, Marketing Head, Sales Agency To develop the Launch Plan for new projects including creating and executing launch initiatives and post-launch market support activities. Oversee creation of marketing materials including brochures, project videos, digital creatives, site branding, and walkthroughs. Ensure high-quality, engaging, and project-relevant content across platforms. Track and analyse marketing KPIs such as lead generation, conversion rates, cost per lead, and campaign ROI. Prepare weekly/monthly performance reports and marketing dashboards for top management. Collaborate closely with the Sales team to align marketing initiatives with sales objectives. Coordinate with project, legal, CRM, and finance teams for approvals and cross-functional support. Operational To coordinate with the market research team to understand consumer insights and use the same to focus on brand-building activities To regularly visit the market to understand changes in the market, competitive moves, experience consumer interactions and identify opportunities To evaluate the brand communication mix for ATL/BTL promotional activities in line with product strategy to effectively track all executions of plans and ensure that they are carried out as per brand expectations and confirm to set deadlines To work closely with the Agency on the copy/ content and creative for advertisement and promotional campaigns To work with the sales teams to ensure timely and relevant promotion of the sale of properties through advertisements, open houses, events, press releases etc. To track actual spending and ensure costs are within the overall budget allocated To monitor sales data and plan/ modify branding initiatives to drive the achievement of sales targets To provide inputs to Vendors on the development of communication material To develop various post-sale marketing initiatives (viz. welcome kit, letter etc.) and all promotional material including at exhibitions, etc. To monitor competitor activities and based on the same undertake timely market intervention. Developmental Keep abreast of developments in the area Participate in recruitment of appropriate talent in line with approvals for work area Manage the team effectively by coaching, mentoring, provide periodic feedback and exposure to enhance learning Internal & External Interactions Internal: Function Heads Marketing & Sales, Sales, Marketing, Brand, Business Development, Engineering, and Design. External: Advertising Agency, Online/ direct Agency, Outdoor agency, PR agency, Event agencies, Vendors Preferred Profile. Strong knowledge of both digital and traditional marketing. Experience in handling high-value project launches. Proficiency in analytics tools and marketing software. Excellent leadership, communication, and vendor management skills.