Marketing Executive

Location: Mumbai

DESIGNATION: Marketing Executive

Role Definition/Purpose :

The Marketing Executive will support and coordinate day-to-day marketing activities to ensure smooth execution of marketing initiatives across digital and traditional platforms. The role involves managing CRM systems, supporting campaigns, and collaborating across teams to enhance brand visibility and business growth.

Responsibility/Deliverables:

• Plan and implement effective marketing strategies aligned with company goals
• Conduct market research to identify trends, competitors, and opportunities
• Create and manage marketing content for brochures, press releases, and digital platforms.
• Track, analyze, and report marketing campaign performance metrics.
• Collaborate with internal teams and vendors to execute promotional activities.
• Manage and maintain CRM accuracy, ensuring it supports sales and marketing operations.
• Coordinate with sales and senior management to align marketing efforts with business objectives
• Contribute ideas for campaigns, events, and brand-building initiatives

• Other projects and duties which the company deems suitable for the position.

Tasks & Activities:

Daily Activities:

• Create master accounts for client/dealers on sales request.
• Ensure smooth working of CRM
• Create and tag leads for various marketing related events like - Roadshows/ Seminars / Conferences / Workshop, etc.

Weekly Activities:

• Review open opportunity report & send to ZSMs
• Share status of leads with marketing department on weekly basis

Monthly/Quarterly Activities:

• Share open & lost order report with Managers
• Train on usage of CRM

Key Competencies:

Good understanding of both digital and traditional marketing channels (SEO, PPC, email, etc.).

Proficiency in Microsoft Office and CRM tools.

Knowledge of social media and web analytics

Strong written and verbal communication skills

Creative thinking with attention to detail

Strong adaptability and problem-solving skills

Good organizational and time management abilities.

Adaptable, proactive, and team-oriented approach

Experience: 1–2 years in a marketing coordination or support role, preferably with CRM experience

Education: Graduate (BSc /BCom/ BA) with Marketing degree or diploma