Marketing Executive / Video Editor

Role & responsibilities

Offline Branding & Traditional Marketing:

• Develop and execute

  branding and marketing strategies

  to promote residential and commercial real estate projects.
• Manage

  print advertising, outdoor billboards, brochures, and in-store branding

  across sales galleries and project sites.
• Organize and oversee

  property launch events, site visits, open houses, trade shows, and investor meet-ups

  .
• Collaborate with

  media agencies, PR firms, and advertising vendors

  to ensure maximum exposure for the brand.
• Work closely with architects and designers to create compelling

  marketing collateral, project walkthroughs, and brochures

  .

Social Media Marketing & Digital Engagement:

• Develop and manage

  social media strategies

  across platforms like Facebook, Instagram, LinkedIn, and Twitter to promote new and existing projects.
• Create and oversee

  engaging real estate content

  (property showcases, 3D walkthroughs, customer testimonials, market insights, and success stories).
• Plan and execute

  paid social media campaigns

  to enhance brand visibility and audience engagement.
• Collaborate with

  real estate influencers, industry experts, and content creators

  to enhance brand credibility and reach.
• Monitor and analyze social media engagement and campaign performance to optimize strategies.
• Video editing for construction updates, live shoots for different project

Resident Engagement & Community Building:

• Develop

  community engagement initiatives

  to foster a strong connection between residents and the brand.
• Organize

  resident events, workshops, and social gatherings

  to enhance the living experience and build a sense of community.
• Create exclusive

  social media groups or forums

  for residents to share experiences, updates, and feedback.
• Implement

  loyalty programs, referral incentives, and resident appreciation campaigns

  to encourage positive word-of-mouth marketing.

Integrated Marketing & Brand Positioning:

• Develop a

  holistic marketing strategy

  that seamlessly integrates offline branding with digital engagement.
• Ensure brand consistency across all marketing materials and communication channels.
• Work with design and creative teams to develop high-quality promotional content.

Budget & Performance Management:

• Manage the

  marketing budget

  , ensuring cost-effective campaigns with high ROI.
• Track key performance indicators (KPIs), generate reports, and provide data-driven insights to the VP - Sales & Marketing.

Preferred candidate profile

• Bachelors/Masters degree in

  Marketing, Business, Real Estate, or a related field

  .

• 5+ years of experience

  in marketing, branding, or related roles within

  real estate or property development

  .
• Strong expertise in

  both offline branding and social media marketing

  for real estate.
• Experience in

  property marketing, event planning, and public relations

  .
• Knowledge of

  real estate market trends, competitor analysis, and buyer behavior

  .
• Proficiency in

  social media management tools (Meta Business Suite, Hootsuite, Sprout Social) and analytics platforms

  .
• Excellent communication, negotiation, and project management skills.