Marketing Executive

Company Description

Vedam World School, founded by IITians and backed by the Amar Ujala Group, is a premier Culture First CBSE institution. The school is dedicated to nurturing future leaders and entrepreneurs by fostering academic excellence, creativity, and cultural awareness. Vedam is committed to preparing students to thrive on a global stage while staying deeply connected to their cultural heritage. Our mission is to provide a holistic education that enables students to achieve personal and professional success.

Role Description

The Marketing Executive will be responsible for door-to-door outreach, lead generation, field marketing, and building brand visibility for the school. The role requires strong communication skills, on-ground execution capability, and the ability to drive admissions through targeted campaigns and direct interaction with prospective parents.

Key Responsibilities

1. Door-to-Door & Field Marketing Conduct door-to-door visits in assigned residential areas to promote school programs and collect prospective leads. Interact with parents, share key school information, and generate interest in admissions. Distribute brochures, flyers, and marketing material in key localities.

2. Lead Generation & Conversion Support Generate leads through field visits, community outreach, camps, events, and partnerships. Follow up with leads regularly and drive them for school visits. Coordinate with the admissions team to ensure smooth enquiry handling and conversions.

3. Branding & Visibility Support in planning and executing branding activities such as roadshows, kiosk setups, stalls, hoardings, and local promotions. Ensure proper visibility of school branding in nearby areas through posters, banners, and signages. Promote school events, competitions, and campaigns in the community.

4. Sales & Outreach Activities Conduct direct sales activities to promote admissions for Pre-Primary to Senior grades. Represent the school in nearby societies, coaching centres, daycare centres, and communities. Build strong local networks with RWAs, shopkeepers, academies, and community influencers. 5. Event Support Assist in organising and promoting school events such as open houses, school fairs, admission camps, and parent engagement programs. Manage on-ground arrangements and ensure good footfall for events.

6. Reporting & Documentation Maintain daily visit reports, lead sheets, and follow-up trackers. Share weekly performance updates with the Admissions/Marketing Head. Keep records of outreach areas and feedback from field activities.

Qualifications & Skills

Educational Qualification: Minimum Graduate in any stream. Diploma/Certification in Marketing is an added advantage.

Experience 3-5 years of experience in field marketing, door-to-door sales, or admissions marketing (preferred). Experience in education sector/ed-tech/offline sales is a plus.

Key Skills

Excellent communication and interpersonal skills.

Energetic, confident, and comfortable with door-to-door outreach.

Ability to persuade and convert prospects through direct interaction.

Good knowledge of local areas and ability to travel extensively.

Professional grooming and strong customer-service orientation.

Ability to meet daily/weekly lead targets.