Marketing Executive

Roles and Responsibilities:

Marketing Execution

• Drive the implementation of comprehensive marketing plans for trade shows and specialized sessions
  
• Collaborate with cross-functional teams to develop and execute innovative audience development initiatives
  
• Lead multi-channel promotional campaigns, ensuring consistent messaging and maximum impact
  

Digital Marketing & Communications

• Spearhead email marketing campaigns, from creation to completion
  
• Manage and grow social media presence across platforms for trade shows and content brands
  
• Design and implement targeted pre-sale and post-sale attendee promotions
  

Audience Development & Data Management

• Partner with the audience development team to maintain data integrity and grow attendee base
  
• Analyze audience metrics to inform marketing strategies and improve campaign performance
  

Event Support & Coordination

• Provide on-site marketing support at financial trade shows
  
• Coordinate real-time social media coverage during events
  
• Collaborate with event teams to ensure seamless marketing execution
  

Cross-Functional Collaboration

• Serve as a liaison between marketing and key departments including:
  
• Design
  
• Digital
  
• Content
  
• Video Production
  
• Show Management
  
• Drive project coordination and ensure timely delivery of marketing initiatives
  

Qualifications

Background Knowledge, Skills, & Experience

• 2+ years proven experience in event marketing or related field
  
• Strong digital marketing capabilities, especially in email and social media
  
• Excellent project management and organizational skills
  
• Experience with marketing automation platforms (Eloqua preferred)
  
• Outstanding communication and interpersonal abilities
  
• Strong attention to detail and proactive behavior and attitude
  
• Ability to work independently and with a team in a fast-paced work environment
  
• Comfortable working on multiple projects with ability to meet short deadlines
  
• Ability to travel for trade shows and industry events
  
• Proficient in the use of Microsoft365, including Word, PowerPoint, and Excel