Marketing Executive TIPL 214

Job description:

We are seeking a dynamic and creative Marketing Executive upto 3 years of experience to join our team. The ideal candidate will be responsible for planning, executing, and optimizing marketing campaigns across multiple channels to increase brand awareness, generate leads, and drive business growth.

Key Responsibilities:

• Develop and execute marketing campaigns across digital and traditional platforms.
• Optimize SEO (on-page and off-page) to increase organic visibility and rankings

Manage social media presence and create engaging content for platforms like Instagram, LinkedIn, Facebook, and X (Twitter).

• Support SEO/SEM, email, and paid advertising initiatives.
• Conduct market research to identify trends, competitor activities, and customer insights.
• Coordinate with internal teams (sales, design, product) to align marketing strategies.
• Track, analyze, and report on marketing campaign performance (ROI, engagement, conversion).
• Assist in organizing promotional events, trade shows, and partnerships.
• Maintain brand consistency across all communication materials.

Required Skills and Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• 2–3 years of experience in marketing or a related role.
• Strong understanding of digital marketing tools and analytics (Google Ads, Meta Ads, SEO, Google Analytics).
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to manage multiple projects and meet deadlines.

Preferred Qualifications:

• Experience with CRM and marketing automation tools (e.g., HubSpot, Mailchimp, Salesforce).
• Knowledge of graphic design tools (Canva, Adobe Suite) is a plus.
• Experience in B2B or B2C marketing.

Key Performance Indicators (KPIs):

• Lead generation and conversion rate
• Campaign ROI and engagement metrics
• Growth in brand awareness and reach
• Website traffic and social media performance

Job Type: Full-time

Job Type: Full-time

Pay: ₹200,000.00 - ₹300,000.00 per year

Work Location: In person