Marketing Executive

Job Description

Coordination & Communication: · Act as the SPOC between regional centers and the corporate marketing/branding teams. · Ensure smooth two-way communication regarding campaign plans, requirements, approvals, and feedback. Regional Marketing Execution: · Support the promotion of camp activities, patient awareness programs, center-level marketing events, and outreach efforts. · Localize and customize national campaigns to suit the regional audience without losing brand essence. Event, Production & Logistics Management: · Assist in organizing events, health camps, patient engagement drives, and doctor-centric programs. · Coordinate production and logistics for BTL, OOH, and small-format video shoots, as needed. Vendor Management: · Identify, negotiate with, and manage local vendors for printing, branding, activations, outdoor promotions, merchandising, etc. · Ensure quality control and timely delivery across vendors. Support Digital Initiatives: · Facilitate smoother operations for social media content gathering (e.g., patient testimonials, doctor videos, center reels). · Assist the central social media team by enabling access to regional content, helping with shoots, and coordinating permissions. Market Intelligence & Reporting: · Provide meaningful inputs from the ground regarding patient preferences, competitive activities, local trends, and opportunities. · Submit periodic reports on event execution, vendor performance, and campaign feedback. Desired Profile: · Bachelor's degree in Marketing, Mass Communication, Event Management, or a related field. · 3–5 years of relevant experience, preferably in healthcare marketing. · Prior experience working with doctors, managing healthcare events, and understanding clinical sensitivities. · Strong understanding of BTL activities, regional event planning, and vendor ecosystems. · Excellent negotiation skills and the ability to manage budgets effectively. · Willingness to travel extensively within the assigned region. · Strong verbal and written communication skills in English and regional language(s). · Ability to operate independently while aligning with overall brand and corporate guidelines. Good to Have: · Experience supporting video production projects (testimonial shoots, camp coverage, digital content). · Exposure to digital marketing coordination (especially social media, local boosting, vernacular content creation). · Ability to work under tight deadlines and multi-task across different city locations. Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹35,000.00 per month Benefits: Health insurance Paid sick time Paid time off Provident Fund Schedule: Day shift Fixed shift Supplemental Pay: Performance bonus Work Location: In person