Marketing Executive

Job Title: SEO & Content Writer Marketing

Location:

About the Role

Key Responsibilities

• Research, plan, and create high-quality, SEO-friendly content (blogs, articles, case studies, website content, press releases, etc.)
• Optimize website pages, blogs, and landing pages for

  on-page SEO

   (keywords, meta tags, internal linking, headings).
• Conduct

  keyword research

   using tools like SEMrush, Ahrefs, Google Keyword Planner, etc.
• Work with marketing team to develop content for

  social media campaigns, email marketing, and ad campaigns

  .
• Collaborate with designers and developers to ensure

  SEO best practices

   are implemented.
• Monitor, analyze, and report performance of content using

  Google Analytics, Search Console, and other SEO tools

  .
• Stay updated with the latest

  SEO trends, Google algorithm updates, and content marketing practices

  .

Required Skills & Qualifications

• Bachelors degree.
• Strong writing, editing, and proofreading skills with attention to grammar and clarity.
• Knowledge of

  SEO principles

  , keyword research, and content optimization techniques.
• Basic understanding of

  Google Analytics, Google Search Console, and SEO tools

  .
• Familiarity with

  WordPress/Content Management Systems (CMS)

   is a plus.
• Ability to work independently as well as collaboratively in a team.
• Creative mindset with an analytical approach to problem-solving.

Preferred Qualifications (Good to Have)

• Experience with

  link-building strategies

   and off-page SEO.
• Knowledge of

  basic HTML/CSS for SEO implementation

  .
• Prior experience in

  engineering/IT services domain content

   (bonus).