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Flutter Entertainment
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Marketing Executive II

Marketing Executive II

Flutter Entertainment

2 - 7 years

4 - 9 Lacs

Gurugram

Posted:4 hours ago| Platform:

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Skills Required

Relationship management Analytical skills SAN Lead generation data science Executive II Focus Management Marketing Executive Gaming

Work Mode

Work from Office

Job Type

Full Time

Job Description

Marketing Executive II

As our Marketing Executive - Acquisition, you will own end-to-end responsibility for acquiring high-quality users through affiliate and partner networks. You will play a key role in driving scalable and ROI-focused user acquisition from affiliate channels, optimizing campaigns, and building long-term partnerships to deliver sustainable growth.

About Junglee Games

With over 140 million users, Junglee Games is a leader in the online skill gaming space. Founded in San Francisco in 2012 and part of the Flutter Entertainment Group, we are revolutionising how people play games. Our notable games include Howzat, Junglee Rummy, and Junglee Poker. Our team comprises over 1000 talented individuals who have worked on internationally acclaimed AAA titles like Transformers and Star Wars: The Old Republic and contributed to Hollywood hits such as Avatar. Junglee s mission is to build entertainment for millions of people around the world and connect them through games. Junglee Games is not just a gaming company but a blend of innovation, data science, cutting-edge tech, and, most importantly, a values-driven culture that is creating the next set of conscious leaders.

Job overview

As our Marketing Executive - Acquisition , you will own end-to-end responsibility for acquiring high-quality users through affiliate and partner networks . You will play a key role in driving scalable and ROI-focused user acquisition from affiliate channels, optimizing campaigns, and building long-term partnerships to deliver sustainable growth.

Job Location

Gurgaon

Responsibilities :

Own and manage the entire Affiliate Marketing channel from partner onboarding and setup to tracking, reporting, and optimization.
Source, negotiate, and manage relationships with new and existing affiliates, publishers and third-party networks.
Monitor affiliate traffic performance daily to ensure high-quality traffic and conversions aligned with acquisition KPIs (Leads, Conversions, CPL, CPA, ROI).
Develop and implement strategies to optimize affiliate performance, reduce CPLs, and maximize ROI.
Work with internal teams (Product, Tech, Finance, and Legal) to ensure seamless operations, tracking, payment processes, and creative delivery.
Identify and experiment with new affiliate opportunities and quality traffic partners to expand acquisition scale.
Forecast performance and budget allocation for affiliate acquisition during monthly and annual planning.
Ensure accurate tracking and attribution of affiliate leads and conversions using tools like Branch, Appsflyer, GA, Tableau, or other tracking platforms.
Ensure compliance with brand guidelines and responsible advertising practices across all affiliate creatives and messaging.

Requirements:

Minimum 2+ years of experience in Affiliate Marketing/User Acquisition, preferably in performance-driven environments.
Proven experience in handling affiliate partnerships, lead generation campaigns, and ROI-focused acquisition funnels.
Strong analytical skills with the ability to work with large datasets using Excel (pivot tables, advanced formulas).
Demonstrated ability to build affiliate strategies to lower CPLs and increase conversion rates.
Excellent negotiation, communication, and relationship management skills.
Experience in the Gaming, fantasy sports or online entertainment industry is a plus.
Has had hands-on experience working with MMP partners like Branch and Appsflyer.
Hands on experience in identifying and blocking fraudulent partners.

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Marketing Executive II