Marketing executive

We are looking for a creative, proactive, and execution-oriented Marketing Executive who will be responsible for brand tie-ups, partnerships, and BTL (Below The Line) marketing activities.

This role involves working closely with brands, partners, schools, and internal teams to create high-impact on-ground and engagement-driven marketing initiatives.

Key Responsibilities

Brand Tie-ups & Partnerships

• Identify and approach potential brand partners aligned with NELTAS’ audience (students, parents, teachers, schools).
• Build and manage relationships with publishers, ed-tech companies, child-focused brands, and service providers.
• Conceptualize and execute win-win brand collaborations such as offers, samples, co-branding, sponsorships, and content integration.
• Coordinate meetings, follow-ups, and execution of approved brand tie-ups.
• Maintain proper records and trackers for all partnerships.

BTL Marketing Activities

• Plan and execute BTL activities including school activations, teacher engagement programs, student engagement initiatives, and event promotions.
• Coordinate creation and distribution of marketing collaterals (standees, flyers, banners, giveaways, kits).
• Ensure brand consistency across all on-ground and offline touchpoints.
• Support execution during key initiatives such as exams, workshops, felicitation events, and special campaigns.

Coordination & Execution

• Work closely with sales, operations, and design teams for smooth campaign execution.
• Coordinate with vendors, printers, and event partners to ensure timely and cost-effective delivery.
• Assist during events and campaigns as required.

Reporting & Documentation

• Track and report outcomes of brand tie-ups and BTL activities.
• Share post-activity reports with learnings and improvement suggestions.
• Maintain documentation related to campaigns, partners, and vendors.

Required Skills & Qualifications

• Graduate in Marketing, Management, Communications, or a related field.
• 1–3 years of experience in marketing, partnerships, or BTL activities (education sector preferred).
• Strong communication and interpersonal skills.
• Good coordination, follow-up, and execution discipline.
• Creative thinking with a practical, hands-on approach.
• Comfortable working on-ground and with multiple stakeholders.
• Proficiency in MS Excel, Google Sheets, and basic reporting.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person