Marketing Executive

Location:

Position Type:

Duration:

Compensation:

Company:

About Us:

Crescent Engineering & Consulting

Invinity India

Together, we operate under one group, providing a unique blend of technology, automation, and engineering consulting to help manufacturing companies grow with efficiency and confidence.

Job Overview:

We are seeking a Marketing Executive (Part-Time) to support marketing and business development initiatives across our group brands. This role involves:

•                    Creating reliable and robust databases of prospects.

•                    Initiating LinkedIn and other targeted marketing campaigns.

•                    Coordinating with internal teams on marketing and sales activities.

•                    Managing and maintaining a central content library.

•                    Creating case studies and marketing collateral.

•                    Supporting campaign execution, event participation, and PR activities.

The ideal candidate will be proactive, detail-oriented, and comfortable managing multiple priorities in a dynamic environment.

Responsibilities and Duties:

Marketing & PR

•                    Assist in developing and updating website content, brand collateral, and marketing material.

•                    Plan and execute online/offline campaigns, partnerships, and cross-promotions.

•                    Create, manage, and schedule content across social media platforms.

•                    Develop case studies, client stories, and other promotional content.

•                    Manage content assets and maintain an organized content library.

Sales & Business Development Support

•                    Build and maintain prospect databases.

•                    Research target companies, industry events, and market opportunities.

•                    Coordinate with sales teams to align campaigns with lead-generation activities.

•                    Prepare proposals, presentations, and promotional documents.

•                    Track market trends, competitor activities, and campaign performance.

Qualifications:

Education:

Experience level:

Skills & Attributes:

•                    Interest in marketing, business development, and B2B engagement.

•                    Strong organizational and multitasking skills.

•                    Proficiency in social media platforms and basic content creation.

•                    Good written and verbal communication skills.

•                    Self-driven, adaptable, and able to work independently.