Marketing Executive and Digital Content

Impelox Tech

3 - 4 years

4 - 6 Lacs

chennai

Posted:3 weeks ago| Platform:

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Skills Required

campaign management market research content strategy seo analysis competitor analysis website management marketing automation email marketing brand positioning

Work Mode

Work from Office

Job Type

Full Time

Job Description

About Impelox Tech Pvt Ltd

We focus on delivering scalable technology solutions that help companies improve operations, decision-making, and customer experience.

About the Role

Market Research
- Understand industry trends, audience segments, and competitor insights.
Content Strategy
- Plan monthly calendars for LinkedIn posts, blogs, and newsletters.
Blog Content Writing
- Create SEO-friendly, high-quality content for our website.
Campaign Management
- Plan, execute, and monitor digital campaigns.
Website Content & Coordination
- Suggest design improvements and manage website content updates.
SEO Optimization
- Perform keyword research and support on-page SEO for blogs and web pages.
Competitor Analysis
- Track competitor activities and prepare reports.
Brand Positioning
- Ensure consistent messaging across all digital channels.
Email Marketing
- Create and send newsletters, drip campaigns, and updates.
Marketing Automation
- Use HubSpot, Zoho Marketing, Mailchimp, or similar tools.
Communication Skills
- Strong written and verbal communication for content creation and internal coordination.

Good-to-Have Skills

Basic design skills (Canva, Figma).
Knowledge of Google Analytics, Search Console, and LinkedIn Analytics.
Understanding of landing page UX.
Experience with paid ads (Google/Meta) is a plus.

Who Should Apply

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