Marketing & Events Strategist

Franchise India Holdings Limited (FIHL) is Asia’s largest integrated franchise solution company and has been an authority on franchising, retail, and licensing since 1999. FIHL has helped hundreds of investors in selecting the right franchise and has supported numerous organizations in both international and domestic franchise expansion. Knowledge, Opportunity, Network, and Success are the key ingredients that drive our mission.

We are looking for a dynamic individual with a strong background in event trends, marketing research, and market-based insights. The ideal candidate should be both strategic and creative, capable of visualizing and executing 360-degree marketing campaigns.

Key Responsibilities:

Marketing Strategy & Execution

Strong understanding of current event trends and audience engagement strategies.

Experience in conducting market-based research to inform campaign planning.

Ability to visualize and implement creative strategies across:

SEO & SEM (Paid & Organic)

Social Media (SM) Campaigns

UI/UX considerations for digital assets

Website strategy and content optimization

Partnerships & Sponsorships

Experience working with sponsorship clients and identifying revenue opportunities.

Build and manage media house partnerships for promotion and visibility.

Identify and onboard gifting partners (brands, restaurants, startups, etc.) for event support.

Revenue Generation

Drive client-based revenue through sponsorships, media tie-ups, and partner programs.

Experience working with emerging brands/startups to create mutual value.

Event & Campaign Management

End-to-end execution of ATL (Above The Line) and BTL (Below The Line) marketing activities.

Work closely with media partners to ensure promotional support and visibility.

Manage the last mile campaign execution, including:

Payment gateway integration

Coupon code strategies

Catering to price-sensitive audiences