Marketing Engineer

Product Marketing:

• Understand technical aspects of products, machinery, or solutions and translate them into customer-friendly value propositions.
  

• Develop product datasheets, brochures, case studies.
  

• Provide inputs for pricing strategy, positioning, and value engineering based on market insights.
  

• Market Research & Analysis:
  

  • Conduct market research to identify trends, customer needs, and competitor activities.
    

  • Support product development by providing customer feedback and identifying market gaps.
    

  • Campaign Management:
    

    • Plan and execute B2B marketing campaigns, both digital and offline, targeting OEMs, distributors, and industrial clients.
      

    • Track performance metrics and optimize campaigns for ROI.
      

    • Sales Enablement:
      

      • Work closely with the sales team to provide technical support, product training, and presentation materials.
        

      • Assist in the creation of proposals and tender documents.
        

      • Event Management:
        

        • Coordinate and represent the company at trade shows, industrial expos, webinars, and customer events.
          

        • Digital Marketing Collaboration:
          

          • Work with digital marketing teams to create SEO/SEM-friendly content and run PPC/LinkedIn campaigns.
            

          • Support CRM implementation and lead generation tools (e.g., HubSpot, Salesforce).
            

            
            

            Competencies Required : Smart and proactive with strong organizational skills, Presentable, Engineering background to
            

            understand product technicalities, Aggressive in meeting deadlines and driving execution.
            

            
            

            Skills Required : Communication and coordination, Event planning, Capable of understanding products.
            

            
            

            Location : Peenya, Bangalore.
            

            
            

            
            

            
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