Marketing Engineer

Role & responsibilities

• Identify, contact, and develop relationships with potential customers through online and offline channels.
• Generate leads using online resources, industry directories, and social media platforms.
• Understand customer requirements, prepare quotations, and provide suitable product recommendations.
• Take regular follow-ups with existing and prospective clients to ensure continuous business development.
• Independently plan and execute marketing activities to promote automobile parts across target markets.
• Manage online marketing campaigns, including posting products on digital platforms and responding to inquiries.
• Maintain a database of clients, inquiries, and sales pipeline using digital tools or spreadsheets.
• Achieve monthly and quarterly sales targets set by management.
• Coordinate with the operations and logistics teams to ensure timely order processing and customer satisfaction.
• Prepare and share daily sales and marketing reports with senior management.
• Analyze market trends, competitor activities, and customer feedback to support strategy improvements.
• Represent the company professionally during client meetings, trade shows, and online interactions.
• Ensure effective communication and follow-up in both Hindi and English with clients across regions.
• Maintain a proactive and target-driven approach toward achieving business growth.

Preferred candidate profile

• Educational Qualification:

  Graduate or Diploma in Marketing, Business Administration, or Automobile Engineering.

• Experience:

  25 years in sales and marketing, preferably in the automobile parts industry.

• Technical Knowledge:

  Understanding of automobile components, market trends, and customer needs.

• Communication Skills:

  Excellent verbal and written skills in Hindi and English.

• Marketing Skills:

  Proficient in online product promotion through social media, B2B platforms, and digital marketing tools.

• Sales Ability:

  Proven track record of achieving and exceeding sales targets.

• Networking Skills:

  Ability to build and maintain strong client relationships.

• Independence:

  Capable of handling marketing activities with minimal supervision.

• Follow-up Skills:

  Strong follow-up discipline with customers for inquiries, quotations, and order closures.

• Computer Proficiency:

  Knowledge of MS Office, CRM tools, and online lead generation methods.

• Work Ethic:

  Target-oriented, self-motivated, and proactive in identifying new business opportunities.

• Travel Flexibility:

  Willingness to travel locally or regionally as required.

• Personality:

  Confident, persuasive, and adaptable to different client scenarios.