Marketing Engineer

Job Description

• Develop a deep understanding of the companys products including technical specifications and customer requirements.
• Collaborate in developing and executing marketing strategies that highlight the technical features and advantages of the products.
• Generate technical content and documentation to support marketing efforts.
• Participate in various exhibitions and highlight the technical aspects.
• Provide technical support by aiding in customer presentations, demonstrations, and addressing technical inquiries.
• Create materials and presentations to educate customers on the technical aspects of products and services.
• Conduct technical market research to identify trends, competitive products, and potential areas for innovation.
• Utilize digital marketing channels to reach technical audiences, such as engineers and technical decision-makers.
• Monitor and analyze the performance of technical marketing campaigns, providing insights for continuous improvement.

Qualifications:

Bachelor’s degree in engineering or a related technical field. A background in marketing or a marketing-related discipline is a plus.

Experience in project sales is preferrable

Strong technical acumen and the ability to understand and communicate complex technical concepts.

Familiarity with marketing principles, strategies, and tactics.

Excellent communication skills to convey technical information to both technical and non-technical audiences.

Ability to collaborate with cross-functional teams, especially marketing and engineering.

Analytical mindset for interpreting technical data, market trends, and campaign performance.

Creative thinking to develop innovative ways to showcase technical features and benefits.