Marketing & Engagement Strategist

2 - 4 years

8 - 12 Lacs

Posted:1 month ago| Platform: Naukri logo

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Job Description

Job Title: Marketing & Engagement Strategist

Location: Lower Parel, Mumbai (On-site)
Job Type: Full-Time
Industry: Investment Advisory / Financial Services Experience Required: 2+ years

Role Overview:

TBNG Capital Advisors, a trusted investment advisory firm working with HNIs, NRIs, and CXOs, is looking for a dynamic and results-driven Marketing & Engagement Strategist. This role is ideal for someone who combines digital marketing knowledge with client engagement skills to drive business development and create exceptional brand experiences.

Key Responsibilities: Lead Generation & Funnel Management


  • Manage inbound and outbound leads through digital platforms, paid campaigns, and referrals



  • Own the CRM funnel from initial contact to meeting conversion



  • Perform timely and consistent follow-ups to qualify and nurture leads



Digital Marketing Execution


  • Coordinate with agencies and internal teams to implement digital campaigns



  • Support ongoing outreach via email, WhatsApp, and LinkedIn



  • Monitor and analyze campaign performance; suggest data-driven improvements



Client Engagement & Events


  • Organize high-touch webinars, masterclasses, and networking events for prospects



  • Handle logistics, guest lists, invitations, and post-event follow-ups



  • Ensure seamless brand experience aligned with client expectations



Reporting & Analytics


  • Maintain performance dashboards for lead tracking, engagement, and conversion metrics



  • Present actionable insights to leadership to optimize strategy



Candidate Profile: Required Skills & Experience


  • Minimum 2 years in digital marketing, lead generation, or event strategy



  • Strong communication skills - both written and verbal



  • Proficient in CRM tools, Excel, email platforms, and social media



  • Highly organized with the ability to manage multiple projects simultaneously



Preferred (Not Mandatory)


  • Background in financial services, wealth management, or advisory



Soft Skills


  • Proactive and self-driven



  • Creative mindset with attention to detail



  • Comfortable working in a fast-paced, client-focused environment



What s Offered


  • Opportunity to work with elite clientele (CXOs, NRIs, HNIs)



  • Mentorship from experienced financial and marketing professionals



  • Competitive compensation with performance-linked incentives



  • Accelerated career growth in a high-performance team


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