Marketing Coordinator

Job Summary:

We are looking for a dynamic and result-driven Marketing Manager to lead and execute marketing initiatives across multiple projects. This role requires a strategic thinker with strong execution capabilities, capable of managing both on-ground and digital campaigns to drive brand visibility and generate qualified leads.

The ideal candidate will play a crucial role in ensuring brand consistency, planning impactful events, optimizing marketing spend, and collaborating with internal and external stakeholders to achieve high campaign ROI.

Key Responsibilities:

• Plan and manage 360° marketing campaigns for multiple projects, from concept to execution, across traditional and digital platforms.
• Coordinate and execute Brand activation event planning for various project launches, site activations, and promotional campaigns.
• Scout and evaluate OOH (Out-of-Home) media sites and explore innovative branding opportunities to enhance brand visibility.
• Work closely with digital marketing teams and agencies to ensure lead generation targets are met and aligned with project goals.
• Maintain and manage physical marketing materials, ensuring timely upkeep and consistent brand deliverables across all touchpoints.
• Monitor and track marketing budgets, ensuring efficient allocation of funds and achieving the highest possible returns on marketing investment (ROI).
• Considtantly Provide performance insights and reporting on campaign effectiveness, with recommendations for optimization.

Qualifications:

• BBA, MBA, Mass Com and relevent
• Proven experience / Understanding of managing multi-channel campaigns and event planning.
• Familiarity with OOH media planning and vendor coordination.
• Strong knowledge of digital marketing channels and performance metrics.
• Excellent project management and organizational skills.
• Strong communication and negotiation skills.
• Ability to multitask and manage multiple projects simultaneously in a fast-paced environment.

Preferred Skills:

• Understanding of marketing tools such as Google Ads, Meta Ads, CRM systems, and analytics platforms.
• Experience with marketing budget tracking and reporting tools.
• Creative mindset with a strategic approach to campaign planning and execution.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

• Health insurance
• Paid sick time

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus
• Yearly bonus

Work Location: In person