Marketing Coordinator Exp : 2 - 3 (Retail)

Job Summary:

The Marketing Coordinator will support the execution of in-store, digital, and local marketing initiatives to promote brand awareness and drive footfall to the stores. This role involves close coordination with internal teams and external vendors to ensure the timely delivery of campaigns and promotions.

Key Responsibilities:

1. In-store & Local Promotions

• Assist in planning and executing monthly in-store promotions, events, and festive campaigns.
• Coordinate with store teams to ensure proper implementation of campaigns and Point of Sale (POS) materials.
• Support outreach programs with schools, clinics, and community groups.

2. Digital Marketing Support

• Work with digital agencies and internal teams to schedule and publish content across social media platforms.
• Monitor engagement on digital platforms and prepare basic performance reports.
• Coordinate the execution of digital campaigns and promotions.

3. Branding and Creative Coordination

• Ensure branding consistency across signage, store visuals, and digital creatives.
• Coordinate with designers and vendors for the production and timely delivery of marketing materials.

4.

• Assist in loyalty program tracking and customer database maintenance.
• Plan and execute campaigns and offers aimed at customer retention and reactivation.
• Coordinate with the marketing team to run targeted promotions for repeat customers.

5. Reporting & Coordination

• Compile weekly and monthly marketing reports on campaign performance and store engagement.
• Maintain marketing calendars and checklists.
• Liaise with vendors and partners for campaign execution and materials.

Requirements:

• Masters degree in Marketing, Business, Communications, or related field.
• 3 years of experience in retail marketing or marketing coordination.
• Basic knowledge of digital and social media platforms.
• Proficiency in MS Office (Word, Excel, PowerPoint).
• Strong organisational and communication skills.
• Ability to multitask and work under tight deadlines.
• Experience in Retail marketing is preferred
• Experience in Baby Products /Lifestyle or Fashion Retail industry is an advantage
• Tamil-speaking ability is an advantage.