Marketing Consultant

Role Overview: As a Marketing Consultant in this consulting role, your primary responsibility will be to support the recruitment process for marketing roles. This includes screening candidates, leading technical interviews, and playing a crucial role in shaping the marketing strategy. Your expertise will be essential in advising on best practices and laying the groundwork for scaling growth effectively. Key Responsibilities: - Shortlist, evaluate, and screen marketing candidates based on their technical expertise and growth mindset. - Conduct technical interviews focusing on performance marketing, campaign management, and analytics. - Provide detailed evaluation feedback to recommend final candidates. - Audit current marketing activities and suggest improvements to enhance ROI. - Offer advice on paid media strategy for platforms like Google, Meta, and other key platforms. - Recommend tools, dashboards, and frameworks to measure campaign effectiveness. - Assist in setting performance goals, KPIs, and developing reporting systems. - Serve as a valuable resource for leadership on marketing and growth-related decisions. - Conduct training and mentorship sessions for junior marketing team members as needed. Qualifications Required: - Proven background in performance marketing, growth marketing, and digital strategy. - Hands-on experience in managing and scaling campaigns across various ad platforms such as Google, Meta, and others. - Strong analytical skills with the ability to evaluate candidates and marketing performance using data-driven insights. - Prior exposure to recruitment, team building, or talent assessment in marketing is a significant advantage. - Comfortable working in a consulting or freelance capacity with flexibility. (Note: The additional details about the company were not provided in the job description),