Marketing Communications Manager (B2B)

The ideal candidate for this role should have 2+ years of experience in marketing communications, with a preference for B2B marketing. You should possess the ability to effectively manage and mentor a team of creative professionals. Your strong written and verbal communication skills will be essential in this role, along with a talent for content strategy and storytelling to engage academicians. As a proactive and self-driven individual, you should be able to take initiatives independently. Familiarity with digital marketing tools, email marketing platforms, and CRM systems is expected, while proven experience in education, edtech, or a related field would be a valuable asset. Your responsibilities will include developing and implementing marketing communication strategies to engage universities, academicians, and education leaders. You will lead a marketing pod comprising a content writer and designer to ensure the seamless execution of campaigns. Creating compelling B2B marketing materials such as brochures, presentations, and digital content will be part of your role. Additionally, you will be responsible for planning and managing email marketing, newsletters, and thought leadership content. Collaboration with internal teams to align marketing efforts with business objectives is crucial, as is organizing and promoting events, webinars, and workshops for university leaders. Monitoring campaign performance and optimizing for better engagement and lead generation will also fall under your purview. Joining us will provide you with the opportunity to be part of a fast-growing edtech organization that is shaping the future of education. You will have the chance to work with top universities and thought leaders in the academic space, leading impactful marketing campaigns in a collaborative environment.,