Marketing Campaign Performance Analysis- Senior Associate

At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets. Those in Alliance at PwC will be responsible for establishing partnerships with companies to better serve our client’s needs. You will build relationships to complement PwC’s strategy through execution capabilities that allow PwC to deliver multi competency programmes and solve client’s most critical business issues. Working in this area, you will develop and execute the strategy and business plan, focus on market penetration and revenue growth, and identify opportunities for solution development and industry alignment. You will also build relationships with key Alliance executives, identify synergies between the technology and the Firm and collaborate with cross-functional teams.The OpportunityWhen you join PwC Acceleration Centers (ACs), you step into a pivotal role focused on actively supporting various Acceleration Center services, from Advisory to Assurance, Tax and Business Services. In our innovative hubs, you’ll engage in challenging projects and provide distinctive services to support client engagements through enhanced quality and innovation. You’ll also participate in dynamic and digitally enabled training that is designed to grow your technical and professional skills.As part of the Alliances Marketing team you will drive analytics and insight generation for marketing campaigns. As a Senior Associate, you will play a key role in translating complex analytics into actionable insights while collaborating with cross-functional teams. This position provides an exciting opportunity to influence marketing strategies and contribute to the overall success of the business.

Responsibilities

• Drive analytics to support marketing campaign effectiveness
• Translate complex data into clear, actionable insights
• Collaborate with cross-functional teams to enhance strategies
• Influence marketing approaches based on analytical findings
• Identify trends and opportunities within marketing data
• Maintain a focus on delivering significant results
• Support the overall success of business initiatives
• Foster a culture of data-driven decision making
  

What You Must Have

• Bachelor's Degree
• 3 years of experience
• Oral and written proficiency in English required
  

What Sets You Apart

• Skilled in Salesforce and Power BI
• Analyzing marketing campaign performance metrics
• Translating complex data into actionable insights
• Collaborating effectively across teams
• Communicating clearly with non-technical stakeholders
• Adapting to dynamic environments and feedback
• Embracing opportunities for learning and improvement
• Familiarity with Marketing Cloud and Workfront