Marketing & Branding Executive

The ideal candidate for this role will be a creative and analytical thinker with the ability to conduct insightful market research to establish an effective marketing strategy aimed at reaching the target audience. You should feel at ease evaluating the marketing process and be proactive in critiquing and improving its outcomes. Your responsibilities will include understanding customer preferences, industry trends, and competitor strategies. You will be expected to analyze data and provide insights to inform marketing strategies. Additionally, you will need to segment the customer base to target specific demographics or personas, and develop customer profiles and buyer personas. Competitive analysis will be a key aspect of this role, where you will be required to analyze competitors" products, pricing, and marketing strategies. Your ability to identify opportunities and threats in the competitive landscape will be crucial. You will also play a role in developing marketing strategies and plans, as well as assisting in setting marketing goals, budgets, and key performance indicators (KPIs). Working on promotional campaigns and advertising strategies will be part of your responsibilities, including creating marketing materials such as brochures, advertisements, and digital content. Furthermore, you will be involved in brand development and management activities, ensuring consistent branding across all marketing materials and channels.,