Marketing Automation – Traffic Manager

Marketing Automation Traffic Manager

Key Responsibilities

• Project Management & Coordination:

• Assist in the management of marketing automation project intake, including journey/nurture programs, triggered emails, and lead generation campaigns.

• Review all incoming requests

  for the marketing automation team.

• Communicate with business requestors

  to gather missing items and set expectations on SLAs.

• Assign tasks appropriately

  to the email marketing team.

• Expertise & Guidance:

• Advise and guide divisional marketing requestors on

  best practices

  for marketing automation capabilities, testing, and projected results.
• Serve as a

  Subject Matter Expert

  on marketing automation, including database management, targeting/segmenting, and email deliverability.

• Quality & Process:

• Build and maintain request forms

  to ensure a smooth hand-off between requestors and the team.

• Troubleshoot any issues

  pertaining to marketing automation requests, communicating with all parties to find a resolution.
• Serve as

  quality assurance

  to ensure brand compliance across all email and landing page assets.
• Follow marketing automation processes and

  workflow documentation

  to improve efficiency and reduce risk of human error.

• Performance:

• Meet or exceed internal SLAs

  and seamlessly coordinate across time zones as needed.

Qualifications and Required Skills

• Experience:

• A minimum of

  4 years of project management experience

  , with at least

  1 year focused on managing marketing projects

  .
• Experience working with a

  Marketing Automation tool

  such as

  Salesforce Marketing Cloud, Marketo, Eloqua, HubSpot, or Salesforce Pardot

  .
• Previous familiarity and direct experience using a

  CRM system

  (e.g., Salesforce).
• Experience managing an email marketing team.

• Tools:

• Hands-on experience with any project management tool like

  JIRA, Workfront, Asana, or Zoho

  .

• Education:

• A

  Bachelor's Degree

  is required, or an equivalent combination of experience and education.

• Competencies:

• Excellent project management and communication skills

  (written, verbal, and presentation).
• Proven ability to work in a collaborative environment with colleagues up and down the organization.
• A motivated, self-starter who thrives in a fast-paced, iterative, deadline-driven environment.