Marketing Automation Team Lead – India

10 years

0 Lacs

Posted:1 week ago| Platform: Linkedin logo

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Job Type

Full Time

Job Description

Position Title: Marketing Automation Team Lead – India

Position Overview

We are seeking a skilled Marketing Automation Team Lead to oversee and guide the India team in Lead Management, Email, Platform, Campaign Operations, and Project Management, with a strong focus on leveraging Salesforce Marketing Cloud. The ideal candidate will play a pivotal role in managing and enhancing the team's expertise in Salesforce Marketing Cloud, while collaborating closely with our US-based team to ensure alignment in team performance and skills as we introduce and refine features, processes, and capabilities.

Key Responsibilities

  • Utilize in-depth knowledge of Salesforce Marketing Cloud to comprehend and optimize our custom processes, features, and capabilities.
  • Lead, mentor, and develop a team of 15-20 members, enhancing their skills and knowledge. Provide ongoing support and training to team members, addressing questions and facilitating their professional development.
  • Oversee and support the lead evaluation process, ensuring the team efficiently qualifies and distributes marketing leads to the business in a timely manner, while continuously seeking opportunities for process improvement.
  • Collaborate with onshore marketing automation leaders to analyze business requirements and devise effective solutions within Marketing Cloud.
  • Conduct performance reviews to ensure team members adhere to Key Result Areas (KRAs) and adjust roles as necessary to meet evolving needs.

Must-Have Qualifications

  • Demonstrated experience in team management and leadership.
  • Expertise in Salesforce Marketing Cloud.
  • Preferred: Salesforce Marketing Cloud Engagement Certifications.
  • Knowledge of Salesforce.com.
  • Excellent communication and interpersonal skills.
  • Ability to work collaboratively.

Nice-to-Have Qualifications

  • Experience and knowledge of Adobe Workfront.
  • Understanding of agile development processes.

Experience Required

  • Team Lead Job band in India.
  • Suggestion – 8 – 10 years in industry , minimum 5 years in MC with 2 years in a lead position

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