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Grazitti Interactive
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Marketing Automation Specialist Marketo Associate

Marketing Automation Specialist Marketo Associate

Grazitti Interactive

4 - 8 years

0 Lacs

panchkula haryana

Posted:1 week ago| Platform: Shine logo

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Skills Required

marketo crm integration segmentation stakeholder management email campaigns nurture flows lead scoring models data hygiene list management campaign reporting ab testing

Work Mode

On-site

Job Type

Full Time

Job Description

**Role Overview:** As a Marketing Automation Specialist with expertise in Marketo, your main responsibility will be to support the marketing operations by executing high-performing email campaigns, managing Marketo assets, and ensuring data integrity. You will play a crucial role in optimizing campaigns and maintaining a clean and scalable Marketo instance. **Key Responsibilities:** - Build, test, and deploy targeted email campaigns, nurture programs, and scoring models in Marketo. - Create and manage Marketo assets including landing pages, forms, and workflows. - Optimize campaign performance through A/B testing, data analysis, and reporting. - Maintain accurate data through segmentation, list hygiene, and CRM sync checks. - Implement and document scalable campaign processes and consistent naming conventions. - Support lead lifecycle strategy by defining MQL criteria, routing logic, and scoring models. - Monitor and enhance email deliverability, bounce rates, and overall campaign health. - Troubleshoot issues related to campaign execution, integrations, or sync errors. - Ensure ongoing Marketo instance hygiene and governance. - Act as the primary point of contact for client stakeholders regarding campaign execution. **Qualifications Required:** - Minimum 3-5 years of experience working with Marketo. - Proficiency in building and deploying email campaigns, nurture flows, and lead scoring models. - Strong skills in managing assets such as landing pages, emails, forms, and workflows within Marketo. - Knowledge of CRM integration and sync-related troubleshooting. - Understanding of marketing data hygiene, list management, segmentation, and campaign reporting. - Ability to define and support lead lifecycle processes, including MQLs and lead routing rules. - Familiarity with A/B testing methodologies and campaign performance optimization. - Good communication and stakeholder management skills. - Attention to detail with the ability to maintain a clean and scalable Marketo instance.,

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Marketing Automation Specialist Marketo Associate