Marketing Automation Email Specialist

Artex Risk Solutions

2 - 7 years

5 - 8 Lacs

bengaluru

Posted:1 week ago| Platform:

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Skills Required

outbound consulting workflow html digital marketing risk management crm recruitment salesforce marketing automation

Work Mode

Work from Office

Job Type

Full Time

Job Description

Responsibilities: Develop and manage digital templates (emails, landing pages, programs) within the marketing automation platform Ensure responsive/mobile email, landing page and form designs meet Gallagher brand standards as well as being cross-browser and cross-device compatible
Build and execute test strategies, including A/B multi-variant testing, to drive qualified traffic and revenue-building activities Support the execution of marketing campaigns - activities include but not limited to, campaign flow builds, email creation, outbound landing page creation, form creation, media placement tracking, etc
Support the execution of automated lead generation programs Understand lead scoring and nurturing programs as it pertains to execution of email and marketing automation campaigns Report on critical email and marketing automation campaign metrics Serve as a
Subject Matter Expert on marketing automation best practices including campaign executive, email and landing page creation, email deliverability and data integrity Keep up-to-date on email and marketing automation best practices with regard to marketing automation capabilities, testing and projected results
Understand and follow email and marketing automation processes including workflow documentation and QA testing Meet or exceed internal SLAs and seamlessly coordinate across time-zones as needed Marketing Automation Platform expert Responsibilities: Develop and manage digital templates (emails, landing pages, programs) within the marketing automation platform Ensure responsive/mobile email, landing page and form designs meet Gallagher brand standards as well as being cross-browser and cross-device compatible Build and execute test strategies, including A/B multi-variant testing, to drive qualified traffic and revenue-building activities Support the execution of marketing campaigns - activities include but not limited to, campaign flow builds, email creation, outbound landing page creation, form creation, media placement tracking, etc
Support the execution of automated lead generation programs Understand lead scoring and nurturing programs as it pertains to execution of email and marketing automation campaigns

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