Marketing Associate

As a Marketing Associate , you'll be the voice of our product - inside and out. you'll work closely with product, sales, and design teams to craft positioning, messaging, and GTM strategies that connect with users and convert leads into customers. This is your opportunity to grow at the intersection of product strategy, storytelling, and scalable marketing execution. Key Responsibilities: Drive the product growth by generating revenue and acquiring market - qualified leads Execute go-to-market (GTM) strategies for SaaS product launches Translate technical product features into clear, benefit-driven messaging Execute compelling marketing assets landing pages, sales decks, product videos, email campaigns, etc Analyze user journeys and optimize onboarding, engagement, and retention funnels Conduct competitive research and market intelligence to identify positioning gaps and opportunities Collaborate with growth, design, and product teams to drive user acquisition and adoption Track performance metrics and continuously iterate on messaging and campaigns What we're Looking For: PGDM/MBA in Marketing, Product Management, or Communications Internship/project experience in product or SaaS marketing (preferred) Strong storytelling and written communication skills Familiarity with Canva, Google Ads, Adobe Creative Suite, and Excel Basic understanding of SaaS models, B2B funnels, and marketing metrics Curiosity, attention to detail, and an analytical mindset Good to know/Bonus: Experience with CRM tools or marketing automation platforms