Marketing Associate

Ecommerce Marketing Associate

Role Overview

performance marketing, social media campaigns, marketplace advertising, SEO activities

Key Responsibilities

Social Media & Content

• Plan & execute monthly content calendars for in-house brands
• Create reels, posts, ad creatives (Canva preferred)
• Manage comments, DMs, reviews, and community engagement
• Coordinate influencer activities and partnerships

Performance Marketing (Google & Meta Ads)

• Run and optimize PPC campaigns for conversions, ROAS, and lead generation
• Conduct daily performance checks and manage budgets effectively
• Use audience segmentation, remarketing, and A/B testing to improve results
• Prepare weekly and monthly campaign performance reports3.

Marketplace Advertising (Not Marketplace Operations)

• Drive

  paid ads on Amazon, Flipkart, Meesho

  and other marketplaces
• Improve product visibility using

  keyword research, targeting, A+ creatives, campaign structure, and bidding strategies

• Utilize tools like

  Helium10, Amazon Pi

  for insights and optimization
• Track marketplace ad performance and adjust campaigns for maximum ROI

Website Management

• Update blogs, product pages, banners, and creatives on Shopify/WordPress
• Ensure website hygiene, user experience, and speed optimization
• Improve conversions through CRO insights

SEO & Analytics

• Conduct keyword research using Ahrefs, SEMrush, GKP
• Implement on-page SEO on blogs, landing pages, and product pages
• Track performance using GA & Search Console
• Provide actionable insights for rankings, traffic & conversions

Ideal Candidate Profile

• 1–3 years of experience working for brands or a digital marketing agency

• Hands-on skills in

  Google Ads, Meta Ads, Amazon/Flipkart Ads

• Strong command over SEO, keyword tools, and analytics platforms
• Experience managing social media content & campaigns
• Familiarity with Shopify/WordPress

• Immediate joiners will be given preference

• Expected Salary Range: ₹30,000 – ₹40,000 per month (based on experience & skills)