Marketing Assistant

Key Responsibilities:

Content & Social Media

• Create and manage compelling content across Instagram, LinkedIn, and email from Reels and Stories to long-form storytelling.
• Develop content calendars aligned with brand guidelines, product launches, and seasonal campaigns .
• Oversee all visual and written content ensuring consistency in tone, aesthetics, and messaging.

Brand Positioning & Communication

• Build and expand Rossette's brand positioning as Delhi's premium specialty coffee authority differentiating us through storytelling around terroir, craftsmanship, and innovation.
• Develop brand communication strategies for B2B (café partners, hotels, restaurants) and D2C (retail customers, coffee enthusiasts).

Brand Shoots & Collaborations

• Oversee brand photoshoots and video production directing creative vision for product photography, behind-the-scenes roastery content, and partner café features.
• Manage collaborations with food influencers, media houses, and complementary brands.
• Coordinate with photographers, videographers, and team to maintain premium visual standards.

Khan Market Outlet Community Programs

• Conceptualize and execute in-store brand experiences: cupping sessions, barista training workshops, tasting events, and seasonal celebrations.
• Build community engagement programs that drive foot traffic, customer loyalty, and social media buzz.
• Manage event logistics, promotions, and post-event content amplification.

Website & B2B Outreach

• Oversee Rossette's website (www.rossettecoffee.com) including D2C e-commerce optimization, B2B partnership page updates, and blog content.
• Lead B2B outreach campaigns to cafés, restaurants, and hotels crafting pitches, case studies, and partnership materials that highlight our 50+ client success stories.
• Manage B2B inquiry follow-ups, proposal creation, and relationship nurturing with potential wholesale partners.

Brand Image & PR

• Represent Rossette in media interactions, press releases, and industry events.
• Build relationships with hospitality journalists, food bloggers, and publications for earned media coverage.
• Monitor brand sentiment and respond to customer feedback across all channels.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹50,000.00 per month

Work Location: In person