Posted:6 hours ago|
Platform:
Hybrid
Full Time
1. Lead a team of Marketing managers of units under respective cluster to achieve the organizational goal on visibility of different lead brands
2. Monthly (Focus of the month) FMO tracking and achievement for Sales Development
1. Planning region-wise execution of all signage drives related to either visibility or promotion in the market place
2. Strategizing visibility initiatives across sales channel. Visibility & trade Promotion in stipulated allocation and criteria.
1. Plan & Manage marketing budgets within the approved parameters to assist in delivery of company's targets
2. Keep a track on head / subheads wise spend v/s budgets for the cluster.
1. Identify brand imagery and HVO accounts in the region
2. Negotiate volume targets and A&M payout to convert them into Pepsi exclusive accounts
1. Competition mapping of visibility, share, and new product launches
2. Tracking Competition Initiatives/Activations/New Launches
3. Tracking Brand/SKU Performance
4. Visibility Index and Market share
1. Monitor training & development of Frontline Sales Force/ Marketing Executives for better sales execution.
2. Monitor progress against the plan in the Weekly Commitment Meetings and Monthly planning meetings.
Varun Beverages Limited
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